Transcript SAMF Sociedad Argentina de Marketing Farmacéutico

Argentine Society of Pharmaceutical Marketing
A bit of history….
The origins date back to 1981. SAMF® originally grouped marketing managers, especially. Over the years went by
incorporating other levels of the area until today that, in response to the idea of a comprehensive marketing, includes
professionals from different disciplines.
In its early stages it was housed in space leased by businesses or people friends until -from 1993 he moved to his current
home.
During the career of SAMF® influenced by different situations and as changeable as unpredictable environment, it had
moments of brilliance and difficulties. However, by the vision of the men who led and supported by many companies,
SAMF ® could maintain its founding objectives.
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Our Mission
Promote and disseminate the best practices of Pharmaceutical Marketing, and be the arena where
people, institutions and businesses are trained, update, share experiences and interact, following
professional ethical and socially responsible principles.
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Our Vision
Be the referent of Pharmaceutical Marketing
in Argentina and our region.
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Our Goals

Maintain and increase the spirit of unity among members of the SAMF®.
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Promote academic development specialized in order to achieve the highest professionalism in managing.
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Research, develop and improve systems and techniques for use in marketing and services in our industry.
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Promote education and dissemination of experiences and innovations achieved.
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Promote the exchange of professional experiences between partners, and even those who are not, for enrichment and
personal and institutional development.
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Cooperate with the pharmaceutical industry reconsidering the role of medicine as a decisive factor in the extension of
life expectancy, while adding life to years. As also accompany actively in situations generated by the context and
impact on the activity.
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Establish strategic partnerships with institutions / companies for mutual benefits, respecting the values reflected in our
Mission.
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Our Values


Professional and intellectual honesty.
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Ethics and Responsibility.
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Respect and Commitment.
Continuous professional improvement.
Innovation and Creativity.
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Teamwork.
Opening / Plurality.
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Empowerment.
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Focus

Maximize engagement with partners and associates and increase the number of Lab's members.
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Concentrate efforts on Professional Development. Driving - in cooperation with the Interamerican Open University (UAI) - SAMF® Diploma in Marketing
and Business Management Pharmaceutical.
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Develop SAMF ® Professional Development Cycle and promote alliances with superiors to benefit from scholarships / discounts undergraduate, graduate
management development and educational entities.
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Organize -in cooperation with ASOFAR- conferences with Business, Economics and Political Opinion Leaders.
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Develop products / services to the sector (eg. SAMF® Pharmaceutical Marketing Guide).
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Expand our Partners Benefits Program; agreeing with institutions / companies, special discounts on their services.
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Conduct surveys of sector interests (eg. Sales Force, Economic Expectations / Sectorials).
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Disseminate market info - Index SAMF® -CLOSE UP, SAMF® -DROGUERIA DEL SUD and SAMF ® -IMS HEALTH.
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Organize the traditional Annual Pharmaceutical Marketing Sign Argentino (XXXII edition).
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Maintain budgetary independence; through combined membership costs reasonable and attractive advertising proposals for sponsors.
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Members
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Currently the standard of SAMF® includes about 300 members, of whom 12 lifetime fee and 4 are posted.
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In recent years we have implemented a new figure: "Corporate Partner". This allows companies associating a
number of its officials under special conditions. One of the added benefit is the possibility that other people in the
company to participate in activities on the same basis as partners.
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Professionals from some 50 companies more involved as individual associates.
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SAMF® MEDIA
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INTER PHARMA® Magazine (print and net) - 2500 copies quarterly.
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SAMF@News ® – Monthly e-Newsletter - Covers more than 5700 contacts Argentina and abroad
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Portal SAMF®net - www.samf.com.ar - Receive monthly visits 4000.
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Presence on social networks
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Annual Argentine Pharmaceutical Marketing Exhibit
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Award SAMFY® tv – Ads of OTC products in channel (air and cable).
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Platinum Award SAMFY® – Best Marketing Plan.
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Gold Award SAMFY® – Communication materials / education aimed at doctors,
pharmacies and patients.
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Recognition of sales results will be implemented through the Entrepreneur Growth
SAMFY®. Also the SAMFY® Rp / to Recipe growth, reward the evolution requirements.
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The SAMFY® for Lifetime Achievement will be awarded to industry executives evidencing
consistent success over time.
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SAMF®
BOARD
2014 - 2016
President
Eduardo de la Puente
Vice President
Carlos Massone
Secretary
Gustavo Bianchi
Secretary Pro
Marcela Merino
Treasurer
Fabio Mighetto
Treasurer Pro
Federico Schere
Directors
Martín Mac Duff
Edwin Harvey
Oscar Sacchi
Edgardo Villarreal
Alejandro Sánchez Molina
Marisa Curia
Auditors of Accounts
Jorge Barello
Diego Jaacks ballester
Executive Director
Aldo Tassara
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We thanks
Alfa Beta
Andreani Logística
Asofar
Catalent
Close Up
SAMF@News
Droguería del Sud
Farmanet
Healthcare Marketing Group
IMS Health
Hotel Lennox
Hotel Savoy
SAMF® net www.samf.com.ar
Follow us in
Meditec
Sistema Elvis
UAI
12
25 de Mayo 786, 6º Piso, Ofic. "41“
(1002) Ciudad Autónoma de Buenos Aires
Te/Fax 4312-4697 / 4314-5089
[email protected]
www.samf.com.ar
SAMF®, SAMFY®, INTER PHARMA® and Sociedad Argentina de Marketing Farmacéutico®, are trade marks from Argentine Society of Pharmaceutical
Marketing
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