Transcript Marketing is…

Marketing
Unit
Guess the Cereal?
Guess the Cereal?
Guess the Cereal?
Guess the Cereal?
“Breakfast of Champions”
“Like a Good Neighbor”
“Melts in Your Mouth, not…”
“They’re Grrrreat!”
Why do we know
these slogans
so well?
We are ________ with Over
______ marketing messages
everyday
Consumer Society
(Market Economy)
Consumer Societies
are driven to attain
purchasing power to
buy ______ & ______.
Marketing
is a big deal in
consumer societies.
Give Them What They Want
The Fundamentals of Marketing
Marketing is…
•
Satisfying a __________
needs & wants through:
___________
___________
___________
___________
•
A ________ or ________
Questions/Implications of
Marketing
1.
Who are our ________/_______customers?
2.
What are their ________/________needs?
3.
How can we _______ these needs?
4.
Why should customers _____ from us?
Target Market
A __________
of consumers at
which a
company ____
its products and
services
Price
_______?
_______?
How much
does customer
care about
price?
__________?
Product
_____ to make?
_____ to make
it?
Level of _____?
How many?
How to ______
and ______?
Place
______ sold?
What kind of
store?
__________?
__________?
__________?
Promotion
______
Promote?
____ Promote?
Radio? TV?
Billboards?
Social media?
______?
___________?
Demographic Factors
Demographics
•
•
•
•
•
•
______
•
__________
•
Social influence variables
Maslow’s Hierarchy of Needs
Race
•
Family background
•
Reference groups
•
Church
•
American Legion
______
Income
____________
Economic Circumstances
SWOT Analysis
•
__________ (internal)
•
Weaknesses (________)
•
___________ (external)
•
Threats (_________)
Discuss McDonalds SWOT Analysis as a class
Relationship Marketing
(What you want to build)
•
Not mass marketing
•
Aimed at individual
•
Customer _______ not attraction
•
_____-_____, on-going relationships
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Regular customer contact
•
Spirit of trust
Where do we see constant relationship marketing in our daily living??
Five Stages of Product Life
Cycle
1.
2.
3.
4.
5.
________ __________- sales are zero, investment costs are
high
____________ - profits do not exist, heavy expense of product
introduction
___________ - rapid market acceptance and increasing profits
___________ - slowdown in sales growth. Profits level-off.
Increase outlay to compete
___________ - sales fall-off and profits drop
Marketing Mix
Product
• Sweet & crunchy
• Whole grain
• Healthy, delicious
Excellent source
of B-vitaminsBright
packaging,
different size
boxes
Promotion
• TV Commercials
• Coupons
• Sweepstakes
• Offers
• Recipes
• Nutritional Info
Graphic Organizer
Price
• Homemakers are
cost conscious
• Looking for value
• Very competitive
• Convenience
stores
more expensive
Place
• Retail stores
• Supermarkets
• Entire aisles
• Marketing
battlefieldFriendly,
helpful
salespeople