Transcript Document

Fruit Loops
Cap’n Crunch
Honey Smacks
Guess the Cereal?
Lucky Charms
Cocoa Puffs
Honey Smacks
Guess the Cereal?
Honey Nut
Cheerios
Frosted Flakes
Trix
Guess the Cereal?
Cinnamon Toast
Crunch
Count Chocula
Rice Krispies
Guess the Cereal?
“Breakfast of Champions”
“Like a Good Neighbor”
“Melts in Your Mouth, not…”
“They’re Grrrreat!”
Why do we know
these slogans
so well?
We are bombarded with
marketing messages
everyday.
Over 5,000 per day.
Consumer Society
(Market Economy)
Consumer Societies
are driven to attain
purchasing power to
buy goods & services.
Marketing
is a big deal in
consumer societies.
Marketing Strategy
To Satisfy Consumer Needs and Wants
Let Mikey try it!
Give Them What They Want
The fundamentals of marketing
Marketing is…
•
Satisfying customer
needs & wants through:
Designing
Promoting
Selling
Distributing
•
A Product or Service
Marketing Mix is a
Strategy
Target Market
Price
Product
Place
Promotion
Target Market
A specific group
of consumers at
which a
company aims
its products and
services
Price
Value?
Location?
How much
does customer
care about
price?
Competition?
Product
What to make?
When to make
it?
Level of quality?
How many?
How to package
and label?
Place
Where sold?
What kind of
store?
Distribution?
Salespeople?
Competition?
Promotion
Where
Promote?
How Promote?
Radio? TV?
Billboards?
Social media?
When?
Competition?
Marketing Mix
Product
• Sweet & crunchy
• Whole grain
• Healthy, delicious
Excellent source
of B-vitaminsBright
packaging,
different size
boxes
Promotion
• TV Commercials
• Coupons
• Sweepstakes
• Offers
• Recipes
• Nutritional Info
Graphic Organizer
Price
• Homemakers are
cost conscious
• Looking for value
• Very competitive
• Convenience
stores
more expensive
Place
• Retail stores
• Supermarkets
• Entire aisles
• Marketing
battlefieldFriendly,
helpful
salespeople