Transcript Marketing Slides - 4-H Military Partnerships

Marketing 4-H
Resources For Every Garrison
Germaine Pointer
4-H/Army Youth Development Specialist
What is Marketing?
• The process involved in promoting, selling and
distributing a product or service.
• Good marketing is all about seeing individuals’ needs
and meeting them.
YouTube - 4-H
Commercial #5
Audiences, Who, What, Why
• Who is your target audience?
– Adults, children or youth, use age appropriate
language and photos
– Use as many real photos as possible
• Who is your target audience?
– Adults, children or youth, get feedback from that
specific target group
• What is the language of the day
• Style
• Realistic
Activity
• Symbols are one way companies get us to
recognize their products without words.
• We should correctly use the 4-H emblem in all of
our marketing efforts.
http://www.national4-hheadquarters.gov/emblem/4h_name.htm
• It helps people know who we are.
• Do you recognize these symbols ?
Next
Activity
Different ways to market 4-H
Brochures – A folded leaflet with an advertising or
promotional message.
Different ways to market 4-H
Fact Sheets: A one page presentation of the most
important information about 4-H that is easy-to-read.
Different ways to market 4-H
Displays or Banners: An exhibit intended to communicate
specific message to the public about 4-H.
Different ways to market 4-H
Displays or Banners: An exhibit intended to communicate
specific message to the public about 4-H.
4-H is Here!
Different places to market 4-H
• Entrances to Centers
– With permission of Coordinators
– Target all centers
• MWR Facilities
– Wherever marketing materials are allowed
– Examples – Exchange, Lodging, Central Registration, ID cards,
welcome packets, MWR ITT locations etc.
• School sites
– Some schools may allow brochures
– PTA and other parent groups may help with promotions
Ideas For Marketing Your 4-H Club
• Have special events that are high profile and lots of
fun. Open them up to all kids, whether they are in 4-H
or not.
• Use technology to help promote the 4-H program.
Encourage 4-H’ers to create a web site that highlights
your 4-H club activities.
Ideas For Marketing Your 4-H Club
• Put up bulletin boards about 4-H in places where
young people gather in the community such as fast
food shops, shopping areas, libraries, community
centers, parks, video stores, theaters etc.
• Have a 4-H club enrollment drive. Set up a booth with
information about 4-H at schools in your community.
Ideas For Marketing Your 4-H Club
• Carry out a community project, such as reading to
youngsters during story time at the library or a school,
cleaning up a street or highway, recycling cans or
newspapers.
• Make sure that good photos are taken, and work with
local media to “toot your horn.”
Resources
• 4-H 101, The Basics of Starting 4-H Clubs
• Photos courtesy of Google Images
• http://4-h.org/d/Pages/Layouts/brandnetwork.html
– Great for PSA’s, Templates with clovers,
layouts, and proper use of brand
– CYSS Marketing Plan