Transcript Document
Hard to Treat Homes Bracknell Forest Borough Council Definition Hard to Treat homes are non cavity wall construction, These homes represent 10% of the stock in our area. These include Solid walls ( pre 1920) Mobile homes“Cornish” – half cavity top tiled/wooden fascia Wimpey no fines (pebbledash finish) Bridge Flats- cold under floor The Scheme Feasibility funding with EST Partnerships between BFBC WDC MGC TVEEAC Osbourne Energy with EDF Utility The Scheme Identify properties Marketing to householders Monitor Install Sempatap Second monitoring Evaluate Disseminate The properties- Bridge Flats Wimpey no-fines Cornish Types These fit the criteria in the too difficult to fill category Solid Properties Solid -2 The Lodges Mobile Homes Marketing Contacts -identified cold homes Staff leads Local press Leaflet drop to identified properties Item in local newsletter- mobile home park Specified letters- highest response rate for least effort Marketing 1000 900 800 700 600 500 400 300 200 100 0 staff word sales leaflets letters types of leads Marketing Response Rate 20 18 16 14 12 10 8 6 4 2 0 visits staff word outcome sales leaflets letters Linear (sales) Monitoring Before and after SAP reports. Purchased data loggers to record temperature at ½ hourly intervals. Residents perceived benefits. Before After After Lessons Learnt Timescales – longer that planned Marketing- worked best with letters, needed to master this earlier. Difficult to encourage whole houseintroduce room by room Advantages Offers improved insulation at reasonable cost. (+3 SAP ) Can be linked to utility funding Designed as DIY basis ,we also trained DLO and a decorator Disadvantages Very slow to start Needed constant marketing Difficult to do whole property Unable to evaluate due to timescale - out of heating season Further marketing Ideas Target- Cold Spots Decorating Season In BFBC Newspaperdelivered to every household Incentives Energy Open Day Overall There are solutions Sematap, by MGC is only one Insulating paint is also available Benefitsoffers a solution for “cold spots”, Best on room by room basis Worthwhile adding to portfolio of measures Outcome Aim 10 Achieved 13 within BFBC Time consuming Worthwhile as “ foot in the door” other measures can be “sold”. Value in “word of mouth”.