Transcript Social Media & Marketing Presentation

Iowa Community Action Association 2010 Conference
Integrated Social Marketing Communications
Developed in Partnership with
www.IowaCommunityAction.org
www.IowaCommunityAction.org
Integrated Social Media & Marketing Overview
Integrated Social Marketing Communications
Web, Email, Online, Social, Print, Video, PR
Iowa Community Action Web & Marketing Program
ICAA Communication & Content Management
ICAA Marketing Tools & Resources
Social Media & Marketing – Getting Started
Social Marketing Sites & Basic/Advanced Features
How to Tie It All Together
Ongoing Management & Opportunities
www.IowaCommunityAction.org
ICAA Needed to Update Website & Add Capabilities for Integrated Marketing
Iowa Community Action Web & Marketing Program
ICAA Improvements & Features (IowaCommunityAction.org)
Enhanced Layout & Design
Explore Unique Agency Content
News & Events by Agency
Programs, Services & How to Apply
ARRA Reports, Data & Statistics
Job Postings & Custom Apply Field
Photo Galleries/Albums & Captions
Embedded Streaming Videos
Donations & Volunteer Opportunities
www.IowaCommunityAction.org
Iowa Community Action Web & Marketing Program
Additional Features & Marketing Management
Event Registration & Promotion
Email Newsletter Signup
Social Media Initiatives & Standards
Improved Search Engine Optimization
Content Management Systems
Integrated YouTube Capabilities
Searching & Sorting Tools
Member Only Content & Tools
www.IowaCommunityAction.org
Marketing & Content Management Tools
Online Easel Marketing & Management Tools
24/7 Access & Convenience
Dynamic Marketing Applications
Simple Content Management Systems
Online Tutorials & Help Form
Detailed Traffic & Management Reports
Multi-Level Access & Administration
In-Progress Developments
Positive Feedback & Ease-of-Expansion
www.IowaCommunityAction.org
What is Social Marketing?
How did it get to be so popular?
What Social Marketing Sites are most widely used?
What are each specifically used for? (e.g. Facebook, Twitter, YouTube,
etc.)
What are some of the basic features and settings (Accounts, Posts,
Options)
What do I need to consider before signing up? (Who/What/Where/Why)
How do I choose which ones are best for my needs?
What are you using it for (Personal, Professional, Business, Org, Other)
What other social marketing sites are there?
How much has social www.IowaCommunityAction.org
marketing grown in past years?
Mainstream Social Communities
Posts, Accounts, Wall, News, Friends/Likes, Share/Links
Photos, Videos, Banners, Email Updates, Reconnecting
140 Character Limit (SMS), Tweets, Retweets, Twitpic
Following Others, Your Followers, Ashton Kutcher/Celebs
Streaming Videos, Channels, Videos, Flash Player, New HQ
Google, Keywords, Descriptions, Linking/Embedding, Flip
www.IowaCommunityAction.org
ICAA Social Media Tools & Strategy
ICAA Communication
Facebook, Twitter & YouTube are ICAA’s primary social networks
ICAA Events
Promotion, Informal RSVP, Photos & Event Recap
ICAA Photos
Programs, Clients, Events, Legislators, Tagging & Captions
ICAA Programs, Results, Stats
Agency Programs, ARRA Funding, Reports & Statistics
ICAA Videos
Agency Intro’s Testimonials, Tips & Programs
ICAA Tutorials
How To Tips for Clients, Volunteers, Organizers & Agencies
www.IowaCommunityAction.org
More Mainstream Social Communities
Image-Based Social Media & Marketing Community
Storage Space, Albums, Uploading, Sharing, Camera Integration
Modern Day Geocities for Younger Audiences
First Popular Social Media Site, Focus on Music/Bands
Business/Job-Oriented Social Network
Build Connections, Research, Contact Management
www.IowaCommunityAction.org
Special Interest Social Communities
Connecting with Others Based on Preferences/Interest/Location
Last.fm – Social Music Site, Radio Stations, Sharing/Suggestions (30M)
Flixster – Social Movie Review Site, Ratings, Sharing/Suggestions (63M)
Xanga – Incentive-Based Blogging, Credits, Mini-Pictures, Gifts (27M)
Ning – Social Network Builder, Communities, Groups, Organization (500k
Sites)
Imeem – Music, Video, Photos, Blogs, Owned by MySpace (24M)
Tagged – Younger Global Audience, Games, Chat, Photos & More (70M)
Shutterfly – Leading Competitor for Photo-Social Communities
Some Last, Some Don’t (Yahoo 360, Soundpedia, SixDegrees, Friendster,
etc.)
www.IowaCommunityAction.org
And Even More Social Communities
With New Communities Always Emerging
Many More Social Media Sites – 43 Things, BlackPlanet, Broadcaster,
CafeMom, Care2, Classmates, CollegeBlender, CouchSurfing, Dodgeball, eBay,
eCrush, Eons, Exploroo, FledgeWing, Friendshare, Fourstream, Gaia Online,
Hi5, Meetup, Mog, Multiply, MyFamily, MOG, PartnerUp, Plaxo, Reunion,
Shelfari, SocialVibe, Take Part, TeachStreet, Tribe.net, Tumblr, WAYN, Wiki
Sites, Virb, Vox, Yelp, Xing, Zooppa, etc.
Social Bookmarking Sites – BlinkList, Delicious, Digg, Dzone, FriendFeed,
Mixx, NewsVine, Propeller, Reddit, RSS*, Slashdot, StumbleUpon, TweetMeMe,
Yahoo
Many More Social Media www.IowaCommunityAction.org
Apps – Peep, Qik, Flip Video, Footprints,
Start Getting Social
Social Marketing Beginner Tips
Setting up your first social marketing account/page
Find Your Audience, Start Slow, Keep It Manageable
Look at Others, Follow Others, Lead Others
Stable Email Account and Strong Password (Ease vs.
Security)
Branding and Keywords
Naming your page/account/groups/lists/links
Add descriptions, captions/posts with relevant keywords
Keep it interesting, informal, and social/conversational
www.IowaCommunityAction.org
Know what to post, and
what not to post (be aware of
Bringing It All Together
How to Manage It All Effectively & Efficiently
Make Your Accounts & Profiles Work Together
Common Logins, Saved Passwords, Bookmarks, New Browsers
Using a Common App, Synchronizing & Segmenting Posts
Setup Access on Multiple Computers/Devices
Website / Blog Integration with Facebook, Twitter, YouTube, etc.
Integrated Links/Share/Like to Accounts/Pages/Profiles
Integrated Posts & Comments by Owners and/or Users/Visitors
Social Bookmarking Integration, Promotion, PR, Events & Viral
Opportunities
www.IowaCommunityAction.org
Putting It To Work
How to Gain More Value from Your Social Efforts
Banners, Campaigns, Link-Sharing/External Link-Building
Tracking & Reporting (Updates, Analytics, Comments, Requests,
etc.)
Set Goals & Measure Results
Ongoing Communication & Management
Managing Social Sites, Accounts & Profiles
Managing Response & Two-Way Communication
Stay Informed of Changes, New Features, New Sites & New Apps
Integration into Day-to-Day Life/Operations/Marketing
www.IowaCommunityAction.org
Advanced Features & Settings
Ever-Changing, Ever-Expanding Options
Synchronizing, Segmenting & Importing Contacts
GPS Tracking / Notifications and Location-Relevant Content
Integration with Email Marketing
Features for Direct Email Campaigns to Lists & Groups
Integration into Email Campaigns with Other Applications
Search Engine Optimization
Advanced Strategies for Generating Traffic to Sites / Profiles / Posts
Broad, Phrase, Exact and Negative Keyword Search Optimization
Targeted SEO Strategies and Competitive Comparison Analysis
www.IowaCommunityAction.org
What is Next for Social Marketing?
More Expansion, More Features & Even More Integration
Mobile Devices – Integrated into Phones/Devices
HTC EVO 4G (Sprint), iPhone (AT&T), Droid/Pre (Verizon)
Sony Dash, iPods, Car Systems, Tablets, Widgets, etc.
Emerging Trends & Opportunities
Added Custom Preferences, Privacy & Management Features
Increased Business & Organizational Opportunities
Increased Integration Across Entire Web / Mobile Universe
New Special Interest Social Media & Marketing Sites Emerging Daily
www.IowaCommunityAction.org
More Resources & Online Videos
Easily Find More Tips & Information from the Social Community
Facebook Lists & Privacy (via YouTube):
http://www.youtube.com/watch?v=r5PdG1bThAk&feature=fvw
Find More via YouTube….
Follow Up Email for More Advanced Questions
Be Casual, Be Strategic, Be Informed, and…
Be Social!
www.IowaCommunityAction.org
Contact Us
AdEasel -- Chicago
1304 W. Washington Blvd.
Chicago, IL 60607
Phone: (312) 829-7399
Email: [email protected]
AdEasel -- Des Moines
1620 Pleasant Street
Des Moines, IA 50314
Phone: (515) 244-4808
Email: [email protected]
This document is strictly confidential. All information contained herein is the sole property of Adaptive Easel, LLC to be used for presentation purposes only to those authorized by Adaptive Easel, LLC.
Any unauthorized use, reproduction, or distribution of this document or any information contained herein without prior written consent of Adaptive Easel, LLC is strictly prohibited. AdEasel™,
AdEasel.com, Adaptive Easel™, A Dynamic Agency™, Strategy Dictates Design™, Creative Goodwill® & all associated marks are the property of Adaptive Easel, LLC © 1999-2010 Adaptive Easel, LLC.
All rights reserved.