Transcript Viral Marketing PP File

The Power of Viral
Messaging
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What is Viral Messaging?
Viral messaging is a method of online marketing that works like a
virus because the marketing message rapidly multiplies to thousands
of people around the world. Viral messaging is a synonym of "peerto-peer," "word-of-mouth," "network marketing," "tell-a-friend",
"refer-a-friend“ and lastly "send-this-link." Viral messing encourages
people to pass along a positive or negative message.
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Did you know…
When one person has a good online experience, he/she will
tell 12 more people. And if that person has a bad experience,
12 others will also know about it.
Opinion Research Corporation International found that users
told an average of 12 other people about an online shopping
experience.
The types of Viral Marketing
Value Viral
Guile Viral
Vital Viral
Spiral Viral
Vile Viral
Value Viral
What it is: Value viral marketing occurs when internet
users share quality experiences of products or services with
others, without being prompted or given rewards to do so.
How it works: Andy tries product X and finds it to be very
good. He then tells Sandra to try it.
Product examples: iphone, Twightlight books
Web site examples: Amazon, Kijiji, Yahoo
09/05/11
W
Guile Viral
What it is: Guile viral marketing occurs when people try to
“sell” a product or service to others in exchange for a gift.
How it works: Andy tries to convince Sandra to try product
X because Andy will receive a reward if Sandra tries it.
Product examples: Countless promotions
Web site examples: MyPoints
09/05/11
Vital Viral
What it is: Vital viral marketing occurs when certain products
are required before one is able to share the experience or product
with others.
How it works: Andy wants to share experience Y with
Sandra, and Sandra needs product X to do so.
Product examples: RealPlayer, Macromedia Flash, Adobe
Acrobat, Microsoft PowerPoint, Mozilla Firefox
Web site examples: Hotmail, eBay
Spiral Viral
What it is: Spiral viral marketing occurs when people share
funny, and/or interesting experiences with others.
How it works: Andy wants to share experience Y with
Sandra because Andy thinks that Sandra will also find it funny,
and/or interesting.
Product examples: Crazy frog
Web site examples: YouTube, Yahoo!
Vile Viral
What it is: Vile viral marketing occurs when people warn
others of their own negative experiences.
How it works: Andy tries product X and finds it very bad.
He then tells Sandra to avoid it.
Product examples: Crystal Pepsi
Web site examples: Real.com
(for the RealJukebox fiasco)
In conclusion
Viral Messaging creates a win/win situation
for all parties. The user is provided a service
and valuable information for free and
companies are provided with free
advertising.