Transcript Successful Chapter Marketing and Sales Strategies

Successful Chapter Marketing
and Sales Strategies
Frederick Faulkner IV
Director, Marketing, ICF Interactive
@FredFaulknerIV
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Our Time Together
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Today’s Challenges
Chapter Value
Your Brand
Your Audiences
Their Obstacles
Your Marketing and Sales
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About Me
• Director, Marketing @ ICF Interactive
• 10+ Years Experience with Associations
• President and Member of Several Student
Organizations
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Today’s Challenges
• Everyone is Busy
• Lots of Resources, Information, All Easily
Accessible
• Good Has Become Good Enough
• Value of Association Memberships Has
Changed
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Your Challenges
• As Volunteers, You Have Limited Time
• Your Members Have Limited Time
• You Have Great Information, Resources,
Activities To Share
• You Want To Engage Your Members
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Your Audience(s)
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Every sale has five obstacles: no need, no
money, no hurry, no desire, no trust.
- Zig Ziglar
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WIIFM
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WIIFM – What’s In It For Me
• Value Comes From Experiences In Which
Another Benefited
– What are you providing that will help other dental
students ______?
– Do you know what other dental students are
struggling with? Can you offer solutions?
– Value also comes from did I get my money’s
worth?
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Most people think “selling” is the same as
“talking”. But the most effective salespeople
know that listening is the most effective part
of their job.
- Roy Bartell
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Selling vs. Helping
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Selling vs. Helping
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Stop Selling, Start Helping
- Zig Ziglar
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Discussion
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Thank You
[email protected]
www.linkedin.com/in/frederickfaulkneriv
@fredfaulkneriv
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