Transcript Lesson 1.3 – Entertainment Marketing

Lesson 1.3 – Entertainment
Marketing
Unit 1
Lesson 1.3
Entertainment Marketing
Goals
Define entertainment.
 Describe the impacts of advances in
entertainment technology on entertainment
marketing.

Chapter 1
Slide 2
ENTERTAINMENT FOR SALE

entertainment marketing

influencing how people choose to spend
their time and money on entertainment
Chapter 1
Slide 3
What Exactly is Entertainment?

entertainment
whatever people are willing to spend their
money and spare time viewing rather than
participating in
 What are some examples?

 Movies
 TV
 Internet
 Live
shows
 Others?
Chapter 1
Slide 4
Raise your hand if you spend money on
entertainment.
 What factors influence your
entertainment purchases?

Chapter 1
Slide 5
EVOLUTION OF ENTERTAINMENT
AND ENTERTAINMENT MARKETING

At the beginning of the twentieth
century, audiences needed to travel to
the entertainment source.

Live theater, ballet, opera, and concerts
Audience feedback was instantaneous
and live.
 Technology distanced entertainers from
their audiences. (Movies, TV, Internet)

Chapter 1
Slide 6
The Beginning of Change

Disneyland represented a new approach to
the marketing mix of entertainment.
Theme Park (opened 1955)
 The live arts and recorded arts were joined by an
ever-evolving, technology-driven show.

Chapter 1
Slide 7
The Big Eye in Every Room

The Early Days of Television and Marketing


TV changed the marketing of entertainment in a
profound way.
Television’s Increasing Influence
Major national corporations lined up to buy time
and produce advertisements.
 ratings

 the
number of viewers the programming attracted
Chapter 1
Slide 8
Change Accelerated

Technology improvements, including the
internet, have facilitated distribution of sports
and entertainment to the masses.
ESPN 360
 Highlights, events on cell phones (V-Cast)
 March Madness on Demand

Chapter 1
Slide 9
Technology and Customer
Feedback

Audiences can use a variety of
communication technologies to provide
entertainment feedback.

Through the use of:
 Instant
messages
 Comments
 E-mails
 Etc.
Chapter 1
-
Slide 10

Name a few benefits of television to
marketers and advertisers.

Answer: It provides an efficient means
for promoting products and services
through advertisement to a large
audience
Chapter 1
Slide 11