Transcript KKL-JNF Online Marketing Tools for Your Use

Resources and Development Division–
Liaison, Information and Internet Department
KKL-JNF Online Marketing Tools for Your Use
Donation Process Pyramid
Repeat
Contributions
Loyalty
Follow-up
Recognition
Fundraising
Convincing
Support
Empathy
Knowledge
Awareness
Lack of awareness
Convincing
Information Production:
News and Marketing
Mass
Marketing
Tools:
Internet, YouTube,
Newsletter
Lack of
Awareness
Personal Information; Donor
Appreciation and Report Back;
Video for annual donors
events. Various Languages
Personal
Connections
Tools:
Internet –personal code;
Personal video;
Targeted articles
Contribution
Mass Media: Examples of News Updates
Operation Protective Edge
Mass Media: Examples of News Updates
France: Israel Today and Tomorrow
Mass Media: Examples of News Updates
Canadian PM Harper at the Hula Lake Park
Mass Media: Examples of News Updates
Personal Communication: Examples
of Reports Back to Donors.
Canada: Retorno – Center for Animal Assisted Therapy
“Animals reflect what we are going
through and help us understand ourselves
better,” said Yonatan.
Efrat the psychologist, addressing the
donors from Canada. “We are planning a
big celebration for the opening of the
new center, and we really hope you will
join us. We are full of gratitude for the
wonderful gift you have given us.”
Personal Communication: Examples
of Reports Back to Donors.
International: Life Saving Portable Bomb Shelters
Hernan Olisky from Moshav Mavkaim: “This
shelter could save my life and the lives of
other people. We have been given a feeling
of safety.”
“The contributions of Friends of KKL-JNF all
over the world give us strength to be strong,
to believe in our future and to know that we
are not alone,” concluded Alon Schuster,
Mayor of the Shaar Hanegev Regional
Council.
Personal Communication: Examples
of Reports Back to Donors.
Australia:
Hatzerim Water Reclamation Facility Brings Life to the Negev
“All the sewage from the kibbutz used to flow
into the streambeds, and this caused
environmental damage,” said Gustavo
Rochman, CFO of Kibbutz Hatzerim.
Sigal Moran, Mayor of the Bnei Shimon
Regional Council: “The true response to all
those who would like to destroy us is to
reinforce the communities and develop the
region. We have been embraced by Jewish
Communities all over the world, especially by
Australia.”
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Marketing Tools: Mass Media and Personal Communication
KKL-JNF Website. JPOST Green Israel. YouTube Channel
Marketing Tools: Mass Media and Personal Communication
Examples of special Internet section for your use:
Marketing Tools: Mass Media and Personal Communication
KKL-JNF Website. JPOST Green Israel. YouTube Channel
Marketing Tools: Mass Media and Personal Communication
KKL-JNF Website. JPOST Green Israel. YouTube Channel
Marketing Tools: Mass Media and Personal Communication
Some Statistics and Data:
Number of Visitors to the KKL-JNF Site and the JPOST
Green Israel Section:
1,235,226
Number of views on the YouTube Channel this year:
101,791
The 3 most viewed sections:
 News
 Touring Israel in Nature
 Afforestation and Ecology
Marketing Tools: Mass Media and Personal Communication
KKL-JNF YouTube Channel
The 3 most viewed films:
 Growing Forests in the Desert with 49,575 views.
 Recycling Water in the Negev Desert with 10,846 views
 Planting Trees, Pushing Back the Desert with 7,984 views
Marketing Tools: Mass Media and Personal Communication
Video productions and live broadcasts
Examples of videos for fundraising events
Marketing Tools: Mass Media and Personal Communication
Video productions and live broadcasts
Examples of News videos
Marketing Tools: Mass Media and Personal Communication
Video productions and live broadcasts
Examples of videos in different languages
As always, we will be happy to help you with
anything you might need for your work
Please Contact us at:
Email: [email protected]
Tel: 972-2-6583354