Transcript Mobile Marketing

Chapter 4:
Sellers Marketing Online



Aimee Fajiculay
John Grace
Jay Krukowski
College Trio Hoping Their
e-Marketplace Can Play With Big
Boys as Community Fixture
“College trio hoping their e-marketplace can play with big boys as community
fixture”

Binswap.com

Sees potential in the use of bartering

Build a community and promote deal-making matches closer to home

Quicker shipment and less excessive shipping costs.

Serving the services

Features

Search engine configured to start its exploration within the user's ZIP
code, expanding outward to the city, then the state, etc.

Buddybin

Plans for Growth
How This Relates to Chapter Four:

Web exchanges (i.e. eBay)

Consumer to consumer selling of products

Offers the "selling" of services such as tutors or catering services
Why Companies Shouldn’t Rely
On Traditional Marketing
“Why Companies Shouldn’t Rely On Traditional Marketing”

Small companies are hesitant to create a website.

Feel traditional forms of advertising (radio, television, print) is sufficient.

Fear the risks of entering a market with so many competitors.

How will our small company get listed on a search engine that already
has millions of results?"

Will our target market even see our pay-per-click advertisements?"

How can our website bring more business into our store?“

Unfamiliar with benefits of internet.

184-million Internet users in America

68.3% of Internet users utilize search engines during the consideration or
research phase while 42.6% use search engines to make their decision.

Key Internet features that have made it easier to find particular products
and services online

Keyword selection, sophisticated search engines, pay-per-click
advertising.
Mobile Marketing
"Get Ready for Mobile Marketing"
Use of cell phones/pdas is a quickly growing trend

More than 600 million sold (dwarfs the number of PCs sold)

Phone operators now have potential to sell advertising spots

Have access to valuable marketing info (who you call, when you call
etc.)

Video advertisements can now be placed in videos that consumers
voluntarily watch

Consumers are purchasing ring tones and games

Beginning to the sales of products/services not directly related to
cell phones

Breach of Privacy?

Compromise a small decrease in privacy in exchange for
 lower phone bill rates
 cool applications
How this relates to Textbook

“Technological influence on Internet Marketing”
 Double edged sword (success/loss of potential)