Transcript Rem Jackson Friday 9AM Presentation How to Build the Practice

How to Build the Practice You Want,
Not Just the Practice That Walks in The Door.
Rem Jackson
[email protected]
www.TopPractices.com
Welcome
“ In times of change, the learners will inherit
the world, while the knowers remain wellprepared for a world that no longer exists.”
-Eric Hoffer
“Begin with
the end in mind.”
– Stephen Covey
Marketing is the highest value
use of your time because it
allows you to achieve your
personal and professional
goals
Marketing
• Most Professionals are frustrated by their
marketing ROI
• Yellow Page Ad
• Do some newspaper
• Val-Pac
• Etc, etc
Marketing
• In other words, “whatever the marketing
vultures come by to sell me”
• Most podiatrists learn about marketing
from salespeople
• Bigger, more frequency, more color
• Branding – getting your name out there
Why Is Marketing So
Difficult/Expensive?
People Ignore You
Lots of Competition
Misunderstanding
No Differentiation
#1 Sin in Marketing
IS TO BE BORING
You need a system
Growth
• More Patients
• More of the “Perfect Patient”
The System
Step One: Be Different
Enter the Conversation that’s
Already Taking Place in Their
Heads
Your Marketing should NEVER be
about you
Your Marketing should always be
about them
What’s keeping them up at
night?
What’s keeping them up at
night?
How are you going to help them
rest easy?
Step Two: Be Provocative
There is always always always an
offer
• Every contact drives them to:
– Call Your Toll Free Number
– Go to Your Website
• To Request your information
– Your free Book/Report/Kit/…..
– Or to make an appointment
Information Premium
• You are the expert
• You are different from everyone else
• You are helping (consistent with your selfopinion)
• High Integrity
• You present the case that you are the very
best option they can choose including the
option to do nothing
Step Three: Capture Their Information
Your Top goal in marketing your
practice is to build an ever
expanding list (or herd)of people
who are interested in what you
have to say because …
IT WILL HELP THEM SLEEP
EASIER AT NIGHT
Your List is Gold
• Treat your list like its gold bars – it is.
• It will build you practice quicker
• It will maintain your growth – no
rollercoaster
• It will help you grow new practice areas
• It will become a practice asset that will let
your achieve many of your lifetime goals
Step Four: Educate and Convert
Educate Educate Educate
Marketing is the highest value
use of your time because it
allows you to achieve your
personal and professional
goals
How to Build the Practice You Want,
Not Just the Practice That Walks in The Door.
Rem Jackson
[email protected]
www.TopPractices.com