Transcript Just Listed - Just Sold (PowerPoint)

JUST LISTED
JUST SOLD
May 26, 2006
FONG
Real Estate
Trusted Since 1989
• WHO
• WHAT
• WHERE
• WHY
• WHEN
• HOW
FONG
Real Estate
Trusted Since 1989
WHO
Sphere of Influence
Potential Clients
Homeowners
Non-Occupied Owners
Investors
FONG
Real Estate
Trusted Since 1989
WHAT
• Postcard (3 x 5 , 4 x 6, 7 x 9)
Keep it simple, Easy to Read
“Just Listed or Just Sold”
Address, Price (optional), Your Phone Number,
Web Address, Other Listings/Solds (optional)
• Color Flyer
Basic MLS Flyer or Actual Marketing Flyer
• Newsletter
Regular marketing material
FONG
Real Estate
Trusted Since 1989
WHY
 Marketing Strategy
 Promised the Seller
 Name Recognition
 Develop Relationships
 More Potential Business
 Future Listing Tool and Presentation
FONG
Real Estate
Trusted Since 1989
WHERE

General area of the home
Zip code, Thomas Guide,

Specific Neighborhood or Subdivision
Area of newer homes, Recognized area

100’s
Particular Model Home or Builder
Popular floor plan or Brand name builder

1000’s
50’s
Exact Street or Cross Streets
Potential neighbors that “don’t” drive by
FONG
Real Estate
Trusted Since 1989
WHEN

As Soon As Possible
Lead time to produce your
postcards or flyers. Label,
stamp, mail, etc.

Most Effective Within 2 Weeks
No longer than 4 weeks right
after the listing or sale of the
home.
FONG
Real Estate
Trusted Since 1989
HOW

Through Your Favorite Title Company
Easiest method, no mess, no hassle

Third Party Company
Personal Marketing Co.

Do-It-Yourself
Microsoft Word, Publisher
FONG
Real Estate
Trusted Since 1989
FINAL POINTS
Good Contact Phone Number
 Simple and Creative
 More Pieces Mailed, More Return
 Consistent
 If you do Just Listed, then do Just Sold!
 Budget
 Leverage Your Marketing Piece

FONG
Real Estate
Trusted Since 1989