Transcript Introduction to Business and Marketing

Introduction to Business and Marketing
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On a piece of paper write down what you
think Marketing is?
Let’s discuss what you think …
Marketing is the process of
developing, promoting, and
distributing goods and
services to meet customer
wants and needs.
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NEEDS- something that is essential; that you
must have
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Example: Water
 List
5 needs
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WANTS- something that you desire
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Example: Soda
 List
5 wants
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Goods and Services purchased by customers
Goods are tangible:
You can touch them
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 List
5 goods
Services are intangible:
Accounting Services You cannot touch them!
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Sports Agent
 List
5 services
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Exchange takes place every time something is
sold in the marketplace.
Marketing helps connect businesses to their
customers
We experience marketing principles everyday
in our lives
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How do you experience marketing in your
life?
What kinds of marketing experiences do you
encounter just through your daily routine?
On a piece of paper, write down your daily
routine. Use a timeline!
Think about how each activity that you do,
relates to marketing:
 Needs VS Wants
 Goods VS Services
 Exchanges
Turn in Activity for Class Grade
Time
Activity
6:00 AM
Wake-up to
Alarm Clock
6:15 AM-6:30
AM
Drink Coffee
and watch the
news
Want v. Need
Good v. Service Exchange??
Used a Good
(alarm clock)
that I
purchased to
wake me up
Coffee is a
Used Keurig
“want”- could
Single Service
exist without it, coffee maker
but it wouldn’t
be pleasant
Purchased
coffee at
grocery store to
have each
morning
Time
Activity
Want v. Need
Good v. Service Exchange??
6:00 AM
Wake-up to
Alarm Clock
6:15 AM-6:30
AM
Drink Coffee
and watch the
news
Used a Good
(alarm clock)
that I purchased
to wake me up
Coffee is a
Used Keurig
Purchased
“want”- could
Single Service
coffee at
exist without it, coffee maker
grocery store to
but it wouldn’t
have each
be pleasant
morning
6:00 am - wake up
6:30 am – watch news/eat breakfast
7:00 am – leave house for school
7:45 am – arrive at school
9:00 am – school starts
12:15 pm – eat lunch
4:00 pm – leave school
5:30 pm – eat dinner
6:00 pm – watch news
9:00 pm – go to bed
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Marketing Functions: All activities that allow
companies to bring products to the market
for exchange
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Pricing
Selling
Distributing
Promoting
Product/service management
Marketing information management