Transcript kotler20_crs

Kotler / Armstrong, Chapter 20
According to social critics of marketing, prices
are higher than they should be because
_____.
1. distribution costs too much
2. promotion costs too much
3. markups are too high
4. all of the above
Kotler / Armstrong, Chapter 20
According to social critics of marketing, prices
are higher than they should be because
_____.
1. distribution costs too much
2. promotion costs too much
3. markups are too high
4. all of the above
Kotler / Armstrong, Chapter 20
Which of the following is not a criticism of
marketers?
1. They use deceptive practices.
2. They cause prices to be high.
3. They’re making efforts to be more socially
responsible.
4. They use high-pressure selling techniques.
Kotler / Armstrong, Chapter 20
Which of the following is not a criticism of
marketers?
1. They use deceptive practices.
2. They cause prices to be high.
3. They’re making efforts to be more socially
responsible.
4. They use high-pressure selling techniques.
Kotler / Armstrong, Chapter 20
Deceptive practices fall into three groups: _____,
_____, and _____.
1. product; pricing; people
2. pricing; promotion; packaging
3. promotion; packaging; place (distribution)
4. positioning; packaging; promotion
Kotler / Armstrong, Chapter 20
Deceptive practices fall into three groups: _____,
_____, and _____.
1. product; pricing; people
2. pricing; promotion; packaging
3. promotion; packaging; place (distribution)
4. positioning; packaging; promotion
Kotler / Armstrong, Chapter 20
Marketers argue that companies avoid using
deceptive practices in the long run because
such practices _________.
1. harm relationships with customers
2. cost too much due to litigation
3. could lead to sanctions by the FTC
4. lead to higher profits
Kotler / Armstrong, Chapter 20
Marketers argue that companies avoid using
deceptive practices in the long run because
such practices _________.
1. harm relationships with customers
2. cost too much due to litigation
3. could lead to sanctions by the FTC
4. lead to higher profits
Kotler / Armstrong, Chapter 20
“Puffery” is defined as innocent exaggeration for
effect.
1. true
2. false
Kotler / Armstrong, Chapter 20
“Puffery” is defined as innocent exaggeration for
effect.
1. true
2. false
Kotler / Armstrong, Chapter 20
Which of the following is a complaint about
marketed products?
1. Products are well made.
2. Products are always safe.
3. Services are performed as expected.
4. Products do not deliver the benefits
promised.
Kotler / Armstrong, Chapter 20
Which of the following is a complaint about
marketed products?
1. Products are well made.
2. Products are always safe.
3. Services are performed as expected.
4. Products do not deliver the benefits
promised.
Kotler / Armstrong, Chapter 20
Causing products to become obsolete before
they actually need replacement is known as
_____.
1. product turnover
2. promotional wearout
3. planned obsolescence
4. replacement technology
Kotler / Armstrong, Chapter 20
Causing products to become obsolete before
they actually need replacement is known as
_____.
1. product turnover
2. promotional wearout
3. planned obsolescence
4. replacement technology
Kotler / Armstrong, Chapter 20
Continual advertisement messages of
materialism, sex, power, and status are
referred to as cultural pollution.
1. true
2. false
Kotler / Armstrong, Chapter 20
Continual advertisement messages of
materialism, sex, power, and status are
referred to as cultural pollution.
1. true
2. false
Kotler / Armstrong, Chapter 20
Marketers create human needs.
1. true
2. false
Kotler / Armstrong, Chapter 20
Marketers create human needs.
1. true
2. false (Marketers may influence human
wants. Needs are influenced by a person’s
culture, family, peer groups, religion,
ethnic background, etc.)
Kotler / Armstrong, Chapter 20
An organized movement of citizens and
government agencies to improve the rights of
buyers in relation to sellers is _____.
1. consumerism
2. social pollution
3. relativism
4. de-marketing
Kotler / Armstrong, Chapter 20
An organized movement of citizens and
government agencies to improve the rights of
buyers in relation to sellers is _____.
1. consumerism
2. social pollution
3. relativism
4. de-marketing
Kotler / Armstrong, Chapter 20
Consumers have not only the _____ but also the
_____ to protect themselves and not leave
this to others.
1. truth; hope
2. product; services
3. product; price
4. right; responsibility
Kotler / Armstrong, Chapter 20
Consumers have not only the _____ but also the
_____ to protect themselves and not leave
this to others.
1. truth; hope
2. product; services
3. product; price
4. right; responsibility
Kotler / Armstrong, Chapter 20
Environmentalism began by environmentalists in
the _____.
1. 1920s
2. 1950s
3. 1960s
4. 1990s
Kotler / Armstrong, Chapter 20
Environmentalism began by environmentalists in
the _____.
1. 1920s
2. 1950s
3. 1960s
4. 1990s
Kotler / Armstrong, Chapter 20
Environmentalists are against marketing and
consumption.
1. true
2. false
Kotler / Armstrong, Chapter 20
Environmentalists are against marketing and
consumption.
1. true
2. false (Environmentalists simply want
people and organizations to operate with
more care for the environment.)
Kotler / Armstrong, Chapter 20
The “third wave” of environmentalism is being
driven by _____, with the goal of achieving
environmental sustainability.
1. law firms
2. environmentalists
3. the public opinion
4. companies
Kotler / Armstrong, Chapter 20
The “third wave” of environmentalism is being
driven by _____, with the goal of achieving
environmental sustainability.
1. law firms
2. environmentalists
3. the public opinion
4. companies
Kotler / Armstrong, Chapter 20
A company’s _____ provides a framework for
pollution control, product stewardship, and
environmental technology.
1. environmental plan
2. pollution policy
3. sustainability vision
4. ISO 4000 plan
Kotler / Armstrong, Chapter 20
A company’s _____ provides a framework for
pollution control, product stewardship, and
environmental technology.
1. environmental plan
2. pollution policy
3. sustainability vision
4. ISO 4000 plan
Kotler / Armstrong, Chapter 20
According to “customer-value” marketing, a
company should place many of its resources
into customer-value-building investments.
1. true
2. false
Kotler / Armstrong, Chapter 20
According to “customer-value” marketing, a
company should place many of its resources
into customer-value-building investments.
1. true
2. false
Kotler / Armstrong, Chapter 20
Defining your corporate mission in broad social
terms rather than narrow product terms is
holding to a principle of “sense-of-mission”
marketing.
1. true
2. false
Kotler / Armstrong, Chapter 20
Defining your corporate mission in broad social
terms rather than narrow product terms is
holding to a principle of “sense-of-mission”
marketing.
1. true
2. false
Kotler / Armstrong, Chapter 20
Which of the following is included in an
environmental sustainability grid?
1. pollution prevention
2. marketing mix
3. promotion stewardship
4. promotion mix
Kotler / Armstrong, Chapter 20
Which of the following is included in an
environmental sustainability grid?
1. pollution prevention
2. marketing mix
3. promotion stewardship
4. promotion mix
Kotler / Armstrong, Chapter 20
_____ marketing is not a form of enlightened
marketing.
1. Innovative
2. Consumer-oriented
3. Customer-value
4. Production
Kotler / Armstrong, Chapter 20
_____ marketing is not a form of enlightened
marketing.
1. Innovative
2. Consumer-oriented
3. Customer-value
4. Production
Kotler / Armstrong, Chapter 20
Products that give consumers high immediate
satisfaction but may hurt consumers in the
long run are called _____ products.
1. pleasing
2. salutary
3. hedonic
4. desirable
Kotler / Armstrong, Chapter 20
Products that give consumers high immediate
satisfaction but may hurt consumers in the
long run are called _____ products.
1. pleasing
2. salutary
3. hedonic
4. desirable