Transcript TAGORG 2022
TAGI Benefits: Efficiency Addressing weaknesses Employees loyalty Improved employee performance Ongoing training on CASEWARE Ongoing training on the International standards (IAS and IFRS). Employees’ Competencies to be linked with their appraisal. Training is essential to keep us listed within the international bodies (UNDP/ World Bank/ USAID) Client Growth Sell additional existing services to current clients Market Development Sell existing services to new clients Product Development Develop new products (services) and offer them to existing clients Many employees want to get involved in practice growth activities, they simply do not understand how. To jump-start this, define your expectations for them. Build a “business development expectations guide” by level Read the firm’s Web site and collateral to learn about the firm, the services it provides, and the types of clients it serves Attend the firm’s new employee orientation Learn about the firm’s brand and how to bring it to life in your daily routine Attend your firm’s client service training classes Develop a good working relationship with clients Provide good service to clients—be responsive to their needs Meet with the firm’s marketing director to learn how to get involved in marketing the firm Develop new business relationships with former classmates who have entered the business world as bankers and attorneys Get more involved in the business community by joining a civic group, industry association, or trade group Read industry publications to broaden knowledge and skills Attend the firm’s introduction to marketing training sessions Work with the firm’s marketing director to develop a personal marketing and business development plan that aligns with your interests Seek out a mentor to help strengthen your marketing and business development initiatives and contacts Learn how to identify potential cross-selling opportunities for clients—seek opportunities to participate in client calls with partners Actively seek the opportunity to participate on sales calls with seasoned rainmakers Build relationships with referral sources through more frequent contact Write an article for a firm publication or an outside trade publication Develop an annual personal marketing and business development plan Seek a more active role in civic organizations, industry associations, or trade groups Actively work to identify opportunities to provide additional services to clients Expand your referral network and strengthen referral relationships through more focused regular activity Actively work to retain new clients Write regular articles for your firm’s newsletter or speak regularly at client seminars and industry sponsored conferences Develop an annual personal marketing and business development plan Serve in leadership roles for community organizations and industry associations Take an active role in uncovering additional needs for clients Actively pursue new business development opportunities Continue to build your referral network Work to mentor younger professionals just getting started in marketing and sales Communicate and praise marketing and sales success of others regularly in the firm Quality on services Cross office clients(Branches, pricing and proposal structure) Internal audit service