Transcript Keynote Title - Microsoft Dynamics

CORE FOCUS:
Choose your path
and do it well
Jill Young, MBA
Core Focus - Your Company’s
Sweet Spot
– Agreement and Focus on:
• Purpose/cause/passion
• Your niche
– Every decision must be made with your Core Focus in
mind
– Filtering/internal guiding mechanism
– No more “shiny things”
Clarifying Your Core Focus
Activity
1.What is your
purpose/cause/passion?
2. What is your niche?
Target Market/”The List”
•
•
•
•
Demographic – Type of customer
Geographic – Where are your customers?
Psychographic – How do your customers think?
EGOIC labels…
Three Uniques
• What are three things that make you stand out?
• What message is most valuable to your target
market?
Proven Process
• Do you have a proven process? A specific way
you do business.
9
ADVANCE ONE STEP AT A TIME
EVERY SESSION IS GUARANTEED
Guarantee
–This is a promise, pledge
or commitment to your
customer.
Marketing Strategy
• Defining your ideal customer and the message
that is most attractive to them
– It must be unique and valuable to your customer
– Marketing, sales, PR, and advertising decisions should be simple when
your marketing strategy is clear
– Your marketing strategy must fit with your Core Focus
– It enables your people to make decisions
– You must be consistent (7 times)
Hitting the Ceiling
• How organizations really grow
Break Through the Ceiling
Five Leadership Abilities
–
–
–
–
–
Simplify
Delegate
Predict
Systemize
Structure
THANK YOU
Please fill out your evaluation
[email protected]
817-372-0183
www.tractionfirst.com