Transcript GC07 Final Report - IEEE Communications Society

GIMS Marketing Committee
ComSoc GIMS
Presentation at ICC08
May 21, 2008
GIMS Marketing Committee
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Committee Chairperson
Jorome (Jerry) T. Gibbon, J&BG Consultants, USA
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Denny Moen, Independent Contractor
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Tim Weil, Booz Allen Hamilton
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Doug Holly, JDSU
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June Leach-Barnaby, IEEE Communications Society
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Gayle Weisman, IEEE Communications Society
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Heather Sweeny, IEEE Communications Society
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GIMS Marketing Committee
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Conference Contractor - Selected
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“Setup for Success” Contractor for ComSoc
Contract in place for GlobeCom 2008
Exhibit Sales and promotion support
EXPO arrangements support included
Conference support NOT included for ICC (local)
May include Sponsorships with EXPO as required
Drayage Support –
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under separate/local agreement for conferences
local conference mgmt committee responsible
GIMS Marketing Committee
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Conference Marketing Planning
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Universal Plan for support – adopt standards
ComSoc Commitment – Staff person assigned (HS)
Conference Marketing Chairperson – required/conf
Advertising Plan for Conf/EXPO - adopt standards
Local Community Outreach - adopt standards
IEEE Community Outreach - adopt standards
Standards prevent duplicating plans - straw man
GIMS Marketing Committee
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Action Items
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Assign tasks to Marketing WG to develop:
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Conference Programs – standards
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Marketing Plan for GC/ICC – standards
Advertising Plan for GC/ICC – standards
EXPO Exhibit Plan GC – standards
Include Options in all plans - standards
Define Products Clearly in plans –standards
Advance and/or Main Programs – clarification
Patronage Coordination – standards
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Establish basic plan of agreements - standards
GIMS Marketing Committee
GOOD Marketing Plans can avoid these ISSUES….
The role, purpose and relationship of Expo
was unclear
Patrons are a critical source of income (10%
of GC07)
Establishing ground rules and coordinating
Expo and Patron programs is key to avoid
confusion
GIMS Marketing Committee
GOOD Marketing Plans can avoid the
ISSUES….and provide continuity for the future.
Establish “Lessons Learned” Documents.
Provide tutorials to local conf Org Committee:
Capture contact database
Capture Plans for later reference
Teleconf often to coordinate the plans
Identify Committee structure in Marketing plan
If the ITPC can do it …so can GMIS
Last Thoughts … the real workers