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MANA 3325 T-Th. Professor Thurburn Marketing The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing TITLE 1st Paragraph Article Content Closing Paragraph MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article Title – 1. Maximum of 70 characters including spaces and punctuation 2. MUST have one Specific Search Term… such as Dallas Immigration Attorney MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article 1st Paragraph – 1. Maximum of 160 characters including spaces and punctuation 2. must ALWAYS be BOLD 3. MUST HAVE the Specific Search Term included. 4. the Primary Search Term as MUST BE a LINK to another website for more information. MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article Body of Article: 1. 2. 3. 4. Should be 250 to 350 words. About 4 paragraphs with 6-10 lines per paragraph. If over 500-600 words break into 2 parts. Call to Action MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article Last Paragraph 1. 2. 3. 4. MUST include the Specific Search Term, and Specific Search Term MUST be a link. General Info and, Contact Info MANA 3325 T-Th. Professor Thurburn What are Calls to Action? 1. Buy Now! 2. Call Now! 3. Sign Up Now! Marketing MANA 3325 T-Th. Professor Thurburn Marketing What Motivates an Action? 1. Sense of Urgency: Limited Time 2. Limited Access: Competitive Advantage 3. Special Treatment: Self Esteem MANA 3325 T-Th. Professor Thurburn So… what will it take to get on Page 1 of Google? Marketing MANA 3325 T-Th. Professor Thurburn How much ‘ballast’ does it take to support a visible presence? Marketing MANA 3325 T-Th. Professor Thurburn Marketing How big is your pond? MANA 3325 T-Th. Professor Thurburn Marketing Easy Ponder Texas Chiropractor – 1-2 Articles Harder Plano Chiropractor – 5-20 Articles Harder Yet Dallas Chiropractor – 15-50 Articles Dang Near Impossible Chiropractor – 100+ Articles 1-8 weeks 3-6 months 5-12 months 1-3 years MANA 3325 T-Th. Professor Thurburn Marketing How High Do You Want To Go? How Much Weight Do You Carry? MANA 3325 T-Th. Professor Thurburn Marketing How Soon Do You Want To Be On Page 1? __ 12 __ 6 Months? Weeks? __ 3 Days? __ 1 Hours? MANA 3325 T-Th. Professor Thurburn Marketing How Soon Do You Want To Be On Page 1? __ 12 __ 6 Months? Weeks? __ 3 Days? __ 1 Hours? Almost Anything is Possible… for the right price. MANA 3325 T-Th. Professor Thurburn Marketing We place credibility on an Advertisement based on the media platform where they see it. $$ Cost The Economist Southern Living Texas Magazine D Magazine Dallas Morning News Credibility Green Sheet MANA 3325 T-Th. Professor Thurburn Marketing Google’s Ranking of Credibility and/or Importance of a Website or a Message $$ Cost PR=10 PR=8 PR=6 PR=4 PR=2 Credibility PR=0 MANA 3325 T-Th. Professor Thurburn Marketing Page Rank is Logrthimic PR=10 $$ Cost PR=8 PR=6 PR=4 PR=2 PR=0 Credibility MANA 3325 T-Th. Professor Thurburn Marketing Use Tools / Services that Increase Page Rank Social Sites E-zines Directory Listings Fee Based Services