Transcript Slide 1

Practice,
Makes Preconditioning Pay
TODAY’S GOAL
Lay the foundation to develop a
management plan aimed at
increasing herd profitability with a
preconditioning program.
TODAY’S REALITY
Calves are sold, but not really marketed
for sale.
Planning and management with a team
of advisors is not prioritized or
practiced.
OUR AGENDA
Building An Advisory Team
Preconditioning Practices
Marketing
BENEFITS
Increased Profitability.
Greater Flexibility In Marketing.
TEAM BUILDING
Key Resource Advisors
Herd Health Veterinarian
Extension Educator
Other Advisers:
Health
Nutrition
Finances
Range Management
Genetics
Marketing
TEAM BUILDING
Set attainable goals.
Plan and execute strategies.
Evaluate results and adapt accordingly.
PRECONDITIONING PRACTICES
Purdue Extension summary of 11 years of
data from an Indiana beef herd, 19992009.
(W. Mark Hilton, DVM, Diplomate ABVP-beef
cattle, Veterinary Clinical Services; Nicole Olynk,
PhD, Agricultural Economics; Purdue University,
Managing Your Beef Herd: Highlighting Key
Determinants of Success in Preconditioning.)
PRECONDITIONING PRACTICES
Team Building
Practice makes perfect.
Average $37.28/calf 1999-2001
Average $91.41/ calf 2007-2009
PRECONDITIONING PRACTICES
Weight Gain
Pounds pay.
1-1.5 lbs./day versus 2.5-3 lbs./day gain
Efficiency pays.
PRECONDITIONING PRACTICES
Weight Gain
More days equals more profit.
Negative or zero gain the first week
after stress is:
25% of 30 days or 10% of 70 days
PRECONDITIONING PRACTICES
Herd Health & Nutrition
Nutrition
Balanced ration for growth, muscle.
Health
“There’s no place like home!”
PRECONDITIONING PRACTICES
Marketing and Bonus
Focus on the first 3 Key Factors
Team Building
Weight Gain
Herd Health & Nutrition
MARKETING
Train yourself to exceed expectations
FranklinCovey
www.franklincovey.com
“First ask yourself, am I doing the right thing,
before asking, am I doing things right.” – Stephen
Covey
Jeffrey Gitomer
www.gitomer.com
“People don’t like to be sold, but they love to buy!”
– Jeffrey Gitomer
Scott Deming
www.scottdemingesp.com
MARKETING
Know potential buyers and the
current market.
CattleFax, NCBA, NMCGA, etc.
Online and print publications
Smart phone apps
MARKETING
Contact potential buyers, follow-up.
Face-to-face contacts
Electronic contacts
Social Media contacts
Auctions, Video Auctions
Industry networking
Conclusion
Agenda
Benefits
Build Advisory
Team
Increased
Profitability.
Preconditioning
Practices
Greater Flexibility in
marketing.
Marketing
ACTION STEPS
Form beef management team of
advisers to utilize expertise.
Plan, execute, evaluate, adapt and
move on.
Develop marketing skills and grow
relationships.
Practice makes perfect!
MY CONTACT INFORMATION
Jim Loughead
(480) 235-3551
[email protected]