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Sal Terranova Levi McCoy Carolina Auto Auction LeasePlan USA Effective Marketing, Metrics, and Conversion Strategies for Remarketing Effective Marketing, Metrics, and Conversion Strategies for Remarketing Regardless of channel used, what are some of the more important aspects of a remarketing program • • • • Consistency Product Offering Frequency Communication • • • • Sale % Announcement Integrity CR Accuracy Realistic Pricing Effective Marketing, Metrics, and Conversion Strategies for Remarketing What are some of the more productive ways to market the sale of your portfolio • Track your buyers and communicate directly with them • Direct phone contact • Flyers • Industry ads with schedules • Is there value to matching product to different online venues Effective Marketing, Metrics, and Conversion Strategies for Remarketing Promotional Value • Is there value in ‘good will’ giveaways • Are there promotions that will actually ‘move the needle’ either by bringing someone to the sale that would not have come, or to cause a buyer to ‘stretch’ beyond what he would have considered his top bid Effective Marketing, Metrics, and Conversion Strategies for Remarketing Reconditioning • Can Reconditioning Value be quantified • Does it have to return 2 for 1 • Is there a value to the entire sale by enhancing some units Effective Marketing, Metrics, and Conversion Strategies for Remarketing Metrics for performance benchmarks • • • • • • Net sale Days to sell Selling percentage Days to vehicle pickup Condition report preparation and accuracy Days to send funds Effective Marketing, Metrics, and Conversion Strategies for Remarketing