Transcript Jenna Witherite, Adult and Community Programs/Marketing

Development
Center for Adults
Jenna Witherite, Adult and Community
Programs/Marketing/Grants Coordinator
Karen Wolfe, Administrative Assistant
Development Center for Adults
What do we do?
• ABE/GED
• Transitions
• PSU Math Remediation Classes
• One-on-One Tutoring
• Skills
• Incarcerated Adults
Funding
• Basic Education (ABE) and General Education Development
(GED) Services (Federal Funds)Budget: $296,822 (Level Funded)
• Adult Literacy (PAL) Program (Act 143/State Budget)Budget:
$134,744 (Level Funded)
• 1.25% increase to incorporate College and Career Readiness
Standards
Meeting the Goals of Adult
Education
• Obtain GED
• Secure Employment
• Retain Employment
• Enter Post Secondary
DCA Staff and Instructors
CENTRE
Justine Willett-Project Facilitator and ABE/GED Instructor
Barb Wadeck, Administrative Assistant
Micah Barbash-ABE/GED Instructor
James Hynes-ABE/GED Instructor
Mary Osborn-Transitions Instructor
Maryann O’Leary-LPN Remediation Instructor
Patricia Roeber-Skills Instructor
DCA Staff and Instructors
CLEARFIELD
Justine Willett-Project Facilitator and ABE/GED Instructor
Sherry Jesberger, Administrative Assistant
Jocelyn Bash, ABE/GED Instructor
Deb Pifer, PSU Math Refresher
DCA Staff and Instructors
CLINTON
Judy Koch-Project Facilitator, In House Professional Development
Coordinator, ABE/GED Instructor
Karen Wolfe, Administrative Assistant
Theresa Miller-ABE/GED Instructor
Robert Getz-ABE/GED Instructor
Classroom Locations
CENTRE
CLEARFIELD
CLINTON
CPI, Pleasant Gap
CCCTC, Clearfield
PSU Innovation Park,
State College
DuBois Business
College, DuBois
and Philipsburg
CareerLink Building,
Lock Haven
Skills, State College
Centre County
Correctional Facility
Clearfield County
Correctional Facility
Clinton County
Correctional Facility
MARKETING
13-14 Accomplishments
•
Implemented a Marketing Committee, which met primarily monthly, with a representative from all
program areas (Summer months we did not meet personally)
•
Created and Implemented a Marketing Plan which was part of the Comprehensive Plan
•
Established membership at all County Economic Development Corporations and Chamber of
Commerce
•
Invested in necessary promotional and advertising materials such as retractable banner, table banners,
pens, notepads, and apparel
•
Implemented the CIU bi-annual newsletter in electronic format
•
Implemented program brochures as well as other print materials for our trainings, workshops, and
programs
•
Implemented the use of social media, press releases, and print advertising in the tri-county area
•
Enrolled and completed a Marketing and Social Media course on the OBTT free training site
MARKETING
14-15 Looking Forward
• Continue to meet monthly with the Marketing Committee (First meeting of the
year 9/17/14)
• Look into other branches of marketing to get the CIU #10 seen more in the
community
• Look at the participations in trainings from 13-14 and set a goal to increase
• Create a marketing packet for all staff to utilize when meeting with potential
CIU #10 customers
• Finalize the marketing research via e-survey to businesses who are members
of the tri-county Chamber of Commerce and Economic Development
Corporations
• Continue to attend outreach events as deemed appropriate
GRANTS
• Created a procedure for staff to utilize in order to implement a
grant submission process
• Worked with staff on an as needed basis regarding research,
proofing, etc. their individual programmatic grant submissions
Questions?