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MSc in Marketing Management Program Presentation Academic Year 2011-12 1 MSc in Marketing Management Sept. Dec. Jan. 60 ECTS Feb. Apr. Brand Management Marketing Manag. elective Consumer Centric Market. Marketing Manag. elective Sales Management Free elective Int. Marketing Strategies Free elective Business in Society Project preparation May Sep. Research Project 20 ECTS 5 ECTS 20 ECTS The Foundations of Marketing Management 15 ECTS Personal and Professional Development Advanced Marketing Management Research Project LANGUAGE requirement SPANISH Sep. 2010 start with level A2 2 Sep – Dec Core Courses: 4 ECTS/course > > > > > 20 ECTS Brand Management Consumer Centric Marketing Strategic Sales Management International Marketing Strategies Business in Society …. during this semester: - Enrol for electives and skill seminars + Career Services: Managing Your Professional Career 1 ECTS (mandatory) 3 January Skill Seminars: > > > > > > > > > Coaching in Organizations 1,5 ECTS Corporate Writing Skills 3 ECTS Interpersonal Communication Seminar 1,5 ECTS Introduction to Business Information Technology 2 ECTS Negotiation Techniques 1,5 ECTS Presentation Skills 1,5 ECTS Seminar: Cross-Cultural Communication 1,5 ECTS Spain: Recent History, Current Political and Social Issues 2 ECTS Team Building 1,5 ECTS 5 ECTS Study Tours (3 ECTS): > > > > > Buenos Aires, ESAE (Doing Business in Latin America) Istanbul, KOÇ (Bridge between Europe and Asia, Strategic Customer Management and New Venture Development) Singapore, NUR (Doing Business in Asia) Charlottesville/Washington DC, McIntire (Corporate Leadership) Milan, Bocconi (The Luxury and fashion business in Italy) 4 Feb – Apr (2 slides) 2 INT. MANAGEMENT ELECTIVES 1 PREPARATION FOR RP 2 FREE ELECTIVES Marketing Management Electives (choose minimum 2): > > > > > > > > > > 20 ECTS Advanced Topics in Services Marketing Business-to-Business Marketing Design Management Internet Business Market Research for Decision Making Marketing Communications Marketing for Entrepreneurs (2 edtions) ** Marketing Relacional* Retail Innovation Trade & Category Management* Preparation for the research project (choose 1): > > > Preparing a Business Plan Preparing an In Company Project Writing a Master Thesis *taught in Spanish language ** given in January or May 5 Feb – Apr Free Electives (general) > > > > > > > > > > > > > (choose maximum 2) Free Electives (specific of other MSc) Business and the Environment Strategic Career Management ** Consulting Information Systems Corporate Strategy Family Business Management Gestion Turistica y del Ocio International Corporate Governance Leadership Leading the Management Consulting Firm Managing Wellness ** Open Innovation and Open Business Models Management Topics through Narratives Technology and Media Convergence *taught in Spanish language ** given in January or May Banca Privada y Gestión de Patrimonios* (F) Corporate Governance (F) Mergers & Acquisitions (F) Financial Reporting (F) Management Control Systems (F) Real Estate Finance (F) Corporate Finance in Emerging Markets (I) Dynamics of Org. Change & Learning (I) ** Geopolitics (I) Global Supply Chain (I) Investments (I) Managing Diversity (I) ** Mergers & Acquisitions (I) Employability, and People Management in the New Economy (I) > Social Entrepreneurship (I) > Topics in Economic Integration and Regional Economics (I) > > > > > > > > > > > > > > 6 May – July Research Project: > > > > > > 15 ECTS Key component of the MSc Programmes Supervised by a faculty member Three different formats > Master Thesis > Business Creation Project > In-Company Project Different electives will assist MSc Programme participants to develop their Research Projects Deadlines: for registering the topic April 16th; for handing in the Research Project Sept. 30th Public defence of the Research Project is mandatory 7 GRADING SCALE • • • • 9-10: Outstanding (Sobresaliente) 7-8.9: Distinction (Notable) 5-6.9: Pass (Aprobado) 0-4.9: Fail (Suspenso) • Honours grade, maximum 5% of the class, provided a 9.0 grade or higher is attained Grading scale to be applied in all higher education official degrees in Spain, RD 1125/2003 of September 5th, published in the Boletín Oficial del Estado (BOE) num. 224, 18th September 2003, p. 24997 Resits to improve exam grades are not permitted. 8 Program Director: Alfred Vernis Campus Sant Cugat – UniOffice Room 127 Tel: +34 93 280 61 62 Ext. 2484 [email protected] Program Manager: Sabyne Moras UniOffice, 1st floor Tel: +34 93 280 61 62 Ext. 2414 [email protected] 9