Transcript The Master degree Plan B

Odense March 10th, 2015
Market Management Anthropology
The Master degree ‘Plan B’
Søren Askegaard, Ph. d.
Head of studies
Department of Marketing and Management, SDU
1
First and foremost…
• It is a plan B !
• The work towards pre-qualification of an independent
Master degree for the BSc MMA program continues
• ”Universities remain, but Ministers wane…”
– Quote: Henrik Dam, vice-chancellor, SDU
• Tomorrow: first meeting with a political contact
• However, not all is bad…
– From a pragmatic perspective, cand.merc is ”easier to sel” than a
cand.soc.
– The proposed model is actually quite good (if you ask me…)
Consumption studies
Jeppe Trolle Linnet
2
Plan B
• Good enough to be acceptable
• Sufficiently cumbersome to sustain the drive towards a
better solution
• Subject to legal and administrative restrictions
– Not ”possible” to make a distinct profile
• The question of prerequisites
– 5 ECTS microeconomics
– 5 ECTS finance
– August upgrading course(s)
Consumption studies
Jeppe Trolle Linnet
3
Cand.soc.
Market Management Anthropology
4th semester
Master’s thesis
30 ECTS
3rd semester
Compulsory field work
30 ECTS
2nd semester
1st semester
Elective
course
Market-based
product and
service design
Advanced
market
anthropology
10 ECTS
10 ECTS
10 ECTS
Economic
transformations
Markets,
technology and
society
Advanced
anthropology of
business
10 ECTS
10 ECTS
10 ECTS
4
Cand.merc.
marketing, globalization and culture
4th semester
Master’s thesis
30 ECTS
3rd semester
Elective courses, study abroad or field work
Max. 30 ECTS
2nd semester
1st semester
Globalization
Processes
Consumption
Studies
Market and
Communication
Ethnography
10 ECTS
10 ECTS
10 ECTS
Marketing
Theory
Marketing
Across Cultures
Doing Business
in Emerging
Markets
10 ECTS
10 ECTS
10 ECTS
5
Cand.merc.
marketing, globalization and culture, MMA profile
4th semester
Master’s thesis
30 ECTS
3rd semester
Elective courses, study abroad or field work
Max. 30 ECTS
2nd semester
1st semester
Market-based
product and
service design
Advanced
market
anthropology
Advanced
anthropology of
business
10 ECTS
10 ECTS
10 ECTS
Marketing
Theory
Marketing
Across Cultures
Doing Business
in Emerging
Markets
10 ECTS
10 ECTS
10 ECTS
6
Cand.merc.
marketing, globalization and culture, MMA profile
4th semester
Master’s thesis
30 ECTS
3rd semester
Elective courses, study abroad or field work
Max. 30 ECTS
2nd semester
1st semester
Market-based
product and
service design
Advanced
market
anthropology
Advanced
anthropology of
business
10 ECTS
10 ECTS
10 ECTS
Marketing
Theory
Marketing
Across Cultures
Doing Business
in Emerging
Markets
10 ECTS
10 ECTS
10 ECTS
7
Questions??
• An estimate of interest?
Consumption studies Jeppe Trolle Linnet
8