Transcript Public/private partnerships

The Committee for tourism
of the Republic of Tajikistan
Lochin Fayzulloev
Vice-Chairman of the Committee
Public/private
partnerships Case Study Tajikistan
A Government/NGO/Private sector partnership for the
development of Tourism in Tajikistan
Partnership Mechanism
Government
Committee for
Tourism of
Tajikistan
NGOs
Private Sector
Mountain Societies
Development
Support Program
(MSDSP)
Tajikistan Tour
Operators
Association (TATO)
Pamirs EcoCultural Tourism
Associations
(PECTA)
Policy / Rules and
Regulations / Tourism
development concept
Fundraising and
technical
support
Zerafshan Tourism
Board (ZTB)
Policy advocacy
and lobbying /
Service provision
Objectives of the partnership
1. Development and
strengthening of
tourism structures
within Tajikistan
Achieved through:
- Strengthening of a National
Tour Operators Association
- Establishment of Regional
Tourism Associations
- Establishment of a Destination
Marketing Board.
2. Increase the
understanding and
cooperation between
the partner
organisations
Achieved through:
- Training workshops on
government and private sector
partnerships
Objectives of the partnership (cont’d)
3. Engage with National and
International tourism service
providers to enhance
cooperation
4. Enhance marketing
linkages between Tajikistan
and European tour operators
5. Establish a public/ private
partnership Destination
Marketing Board for
Tajikistan
Achieved through:
- Study tours in Germany for
Tajikistan government and
industry representatives
visiting National and Regional
Tourism Associations
Achieved through:
- Cooperative participation in
travel fairs such as ITB, WTM
and others.
Achieved through:
- Working cooperatively on
marketing initiatives such as
trade fair participation
Successes so far….
• PECTA established 2008
- now has 14 members
• ZTB established in 2009
- now has 16 Members
• Undertake joint marketing initiatives (such as government
and private sector participation at ITB, WTM and
production of a Tourism Guides on Tajikistan)
• Exchange experiences, challenges and solutions through
regular meetings of the partners
Work in progress…
• Establishing a Destination Marketing Board
for Tajikistan as a public/private partnership
• To be chaired by the Vice-Minister for
Tourism, with representation from Regional
Tourism Associations and any National
sectoral tourism Associations
• To undertake joint marketing initiatives to
promote Tajikistan as a destination to
international markets
• First meeting in June 2010 with the founding
members
Other initiatives…
Cross-border tourism initiatives
• media trips to cover Tajikistan and Wakhan region
of Afghanistan;
• including development of tours and promotions that
covers Pamirs region of Tajikistan and Wakhan
region of Afghanistan;
• building of bridges across the river which forms the
border, to connect Tajikistan with Afghanistan at
strategic points making visitor flows and crossborder travel more accessible.
Future plans…
• Strengthening of the Destination Marketing Board –
Tourism Tajikistan;
• Branding of National Tourism (Website, logo,
slogan, destination promotion);
• Tourism education and capacity building programs;
• Tourism infrastructure development;
• Partnership with UNWTO.
Thank You