Transcript Document
The 35th Annual Caples Awards presented by Direct Marketing News This year we’ve revamped Caples. New format. New timing. New awards show. For 35 years the Caples Awards has celebrated creative solutions to the toughest marketing problems, as well as the people behind those solutions. We’re MODERNIZING the entire awards program into a three-day festival of collaboration and shared wisdom in New York: December 4 and 5: Judging December 6: A day of conference sessions followed by the awards presentation and cocktail party We’re on the hunt: the hunt for work that creatively solves marketing problems in a refreshingly new and unabashedly bold way. Only Caples has the Courageous Client Award — a specific nod to the brave client partner who not only says yes, but also stewards a shockingly bold idea from inception to execution. They stick their neck out for the work. And we are grateful. For 2012, we revamped the categories to reflect today’s campaigns: • • • • The ‘Courageous Client’ category is now open to all campaigns for entry. ‘Digital Content’ has been added as a new category this year. ‘Direct Mail’ pieces will now be judged in two categories: flat and dimensional. ‘Mobile Marketing’ and ‘Mobile Apps’ have been collapsed into a single category. Direct Marketing News took ownership of the Caples Awards in 2011. And this year, as always, we are guided by the same high standards to staying relevant to an international audience, while examining the latest technologies shaping campaigns of the future. This partnership offers Caples a robust channel in print and online to promote and drive the awards, as well as present a first-class event to celebrate the achievements of global creative leaders. Direct Marketing News covers Caples from the start of entries through the final announcement of winners, in its monthly print edition, as well as online at dmnews.com, and through our social media channels such as Facebook, Twitter, Pinterest and LinkedIn. Last year, the Caples General Chair was Christa Carone, CMO of Xerox Corp. This year’s General Chair is Torrence Boone, Managing director of agency business development, Google America. Caples is about creatives judging creative, a peer-to-peer process like no other. Every year 50 creative directors from around the world gather in New York to pore through entries looking for inspiring, innovative, and courageous marketing ideas. The awards will be announced and presented on December 6, 2012. Several hundred creatives and marketers will be in attendance to view all finalists work on display and find out who will take home the top honors. Deadline for entries is … Don’t miss the chance to take part. Visit caples.org today!