Transcript Document

THE NEW YORK SYMPOSIUM ON LIFESTYLE HOTELS - APRIL 2002
THE L-COMMUNITY
CLAUS SENDLINGER
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April 2002
THE NEW YORK SYMPOSIUM ON LIFESTYLE HOTELS - APRIL 2002
Quint essentials
of branding
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THE NEW YORK SYMPOSIUM ON LIFESTYLE HOTELS - APRIL 2002
The consumer – mother of all dictators
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THE NEW YORK SYMPOSIUM ON LIFESTYLE HOTELS - APRIL 2002
Compression Travel
Life has become somewhat blurred,
we are demanding more from our
leisure. Many now travel to learn and
say holidays offering „experiences“ are
more likely to attract them.
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THE NEW YORK SYMPOSIUM ON LIFESTYLE HOTELS - APRIL 2002
Analyse your customer
bookers, buyers and consumers
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THE NEW YORK SYMPOSIUM ON LIFESTYLE HOTELS - APRIL 2002
Brands online
If you can lure your consumers to your
site and the experience is a good one,
they will alert 14 other people to the
fact.
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THE NEW YORK SYMPOSIUM ON LIFESTYLE HOTELS - APRIL 2002
How to gain loyalty?
Don’t try to sell all the time – inform.
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THE NEW YORK SYMPOSIUM ON LIFESTYLE HOTELS - APRIL 2002
The connected world
Co-operation of design hotels TM,
Hugo Boss and Mandara Spa in order to
reach 50.000 premium customers in Asia.
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THE NEW YORK SYMPOSIUM ON LIFESTYLE HOTELS - APRIL 2002
The connected world
20 international design hotels are featured
in a special booklet attached to the
UK Condé Nast Traveller –
50.000 will be distributed via
Bombay Sapphire Gin in
Duty Free Shops in Europe.
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THE NEW YORK SYMPOSIUM ON LIFESTYLE HOTELS - APRIL 2002
The connected world
Content Management System
as destination guide for MINI homepage
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THE NEW YORK SYMPOSIUM ON LIFESTYLE HOTELS - APRIL 2002
Thank you for your attention.
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April 2002