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MARKETING & TRAV E L H O S PI TALI TY Chapter 10 Product Development and Partnership Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved. MARKETING & TRAV E L H O S PI TALI TY Major Groups of Organizations in the Hospitality and Travel Industry There are four major groupings: Suppliers Carriers Travel trade intermediaries Destination marketing organizations (DMOs) Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved. MARKETING H O S PI TALI TY & TRAV E L Figure 10.1 The groups and sectors of the hospitality and travel industry. Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved. MARKETING & TRAV E L H O S PI TALI TY Figure 7.13A Trends in supplier and carrier sectors. Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved. MARKETING H O S PI TALI TY & TRAV E L Figure 7.13B Trends in supplier and carrier sectors (continued). Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved. MARKETING H O S PI TALI TY & TRAV E L Figure 7.13C Trends in travel trade intermediary and DMO sectors. Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved. MARKETING & TRAV E L H O S PI TALI TY Figure 7.13C Trends in travel trade intermediary and DMO sectors (continued). Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved. MARKETING & TRAV E L H O S PI TALI TY Overall Trends and Industry Realities a. b. c. d. e. More horizontal integration More vertical integration Introduction of a wide variety of new services, facilities, and travel alternatives The Internet’s major impact on all groups and sectors of the industry Increasingly competitive industry Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved. MARKETING & TRAV E L H O S PI TALI TY The Product/Service Mix Staff behavior, appearance, and uniforms 2. Building exteriors 3. Equipment 1. Furniture and fixtures 5. Signage 6. Communications with customers and other publics 4. Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved. MARKETING & TRAV E L H O S PI TALI TY Types of Partners Customers Organizations in the same business Organizations in related businesses Organizations in nonrelated businesses Online alliances Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved. MARKETING & TRAV E L H O S PI TALI TY Benefits of Partnerships Access to new markets Expansion of product/service mixes Increased ability to serve customer needs Increased marketing budgets Sharing of facilities and facility costs Enhanced image or positioning Access to partners’ customer databases Access to partners’ expertise Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved.