Transcript Document

Presidents
Assembly
Monthly
Webinar
November 15, 2012
Watch the Full Webinar
To watch this recording, go to:
https://www1.gotomeeting.com/register/786941713
Recordings are available for 12 months.
During the Webinar – Just Ask!
Please use this question area to communicate
with us throughout the webinar. Have a
question…type it!!
Raise Your Hand
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to speak your questions.
You can click on the “Raise
Your Hand” button. When we
are ready for your question,
we will unmute you and call
on you.
Presidents Assembly Leadership
2012-2013
Lola Kakes
Carolynne Mather
Rachael Bender
Greater Tucson
Lakeland Metro
Chair-Elect
Southwest Florida
Immediate Past Chair
Chair
[email protected]
2012-2013 Presidents Assembly Steering Committee
Regional Representatives
Nancy Chorpenning
NAWBO Atlanta
Southern Region
Patsy Foxworth
NAWBO San Antonio
Western Region
Janet South
NAWBO Indianapolis
Midwest Region
What the Presidents Assembly Does:
Presidents Assembly Steering Committee is responsible for:
• Serving as “voice of the chapters” on the National Board and
facilitating communications between National and the
chapters
• Facilitating chapter collaboration/information sharing via
webinars
• Creating a community of chapter leaders
• Helping chapter leaders with strategic planning, problem
resolution, etc.
WEBINAR SCHEDULE
Mark Your Calendar NOW!
Webinars will be held on the third Thursday of every month at
noon Eastern time.
Upcoming Webinars:
• December 20 – Driving Membership
• January 17 – TBA
• February 21 - TBA
* Schedule subject to change
Suggest a webinar topic by emailing
[email protected]
PA Facebook Page
Use to share
news and
information;
exchange best
practices; ask for
help; etc.
All chapter
leaders are
welcome to join.
Please do not
use to market
your business.
News from National
Lola Kakes
PASC Chair
Public Affairs Update
Diane Tomb
President & CEO
Meet a National Board Member
Darla Beggs
Director
Abba Staffing & Consulting
Dallas/Ft. Worth Chapter
Traveler’s Insurance - Webinar
Travelers Insurance is excited to host a webinar exclusive to
NAWBO members!
Cyber threats are REAL. They are COMPLEX. And they are
COSTLY.
Are you protected?
Did You Know?.....
The largest percentage of data breaches occurred in
organizations with less than 100 employees.*
Did You Know?.....
77% of employees leave their computers unattended.*
Are You Protected?
Did You Know?.....
The chances of an organization being hacked in
a 12-month period is a "statistical certainty".*
* Verizon 2012 Data Breach Investigation Report
Don’t miss this opportunity to learn valuable
information about a hot topic with growing
implications for businesses.
Program Details
Date
Wednesday, November 28, 2012
Time
12 pm EST/9am PST
Duration
30 – 45 minutes
Presenters
Linda Betz, Chief Information Security Officer and
Mary Galvin, Attorney specializing in cyber risk
Cost
Free to NAWBO Members!
Small Business Saturday
Sarah Forger
Senior Manager,
Women’s Business Initiative
American Express OPEN
Small Business Saturday
• American Express OPEN and NAWBO are raising awareness
about the importance of shopping at small businesses this
month (which 96% of consumers already agree with).
• Between Black Friday and Cyber Monday sits Small Business
Saturday, a day dedicated to helping small businesses and
their communities.
• By supporting local, independently-owned small businesses,
we’re helping create jobs, boost the economy and preserve
neighborhoods around the country.
November 24th
• This year, Small Business Saturday is
November 24th and we want to help make
the day even bigger.
• Last year, more than 100 million people
shopped small on Small Business Saturday.
• This year, Small Business Saturday is
November 24th and you can help make the
day even bigger.
How to Get Involved
• NAWBO and American Express businesses to:
– Shop Small this November 24th and Learn More at
ShopSmall.com
Consumers:
– Visit ShopSmall.com to find out where to Shop Small®
near you
– Learn how you can rally your friends and family at
ShopSmall.com
– “Like” the Small Business Saturday page on
facebook.com/ShopSmall
ShopSmall.com will Help You:
• Promote your business with free in-store signage, sample
social media posts and other marketing assets from American
Express
• Maximize your small business’ exposure with free,
personalized online advertising.
• Use our interactive map to find and rally other local small
businesses in your area
• Learn more about how other small business owners have
made the most of the day
Get Involved and Get Connected
• We have been discussing the importance of our members to
be more engaged in NAWBO.
• Here is a great opportunity to “get involved and get
connected”
• An official call went out for nominations seeking nominations
for the NAWBO® Board of Directors for the term of 20132015.
• The nominations committee is seeking board candidates to
apply who possess strong leadership attributes and are
looking to serve NAWBO at the National level.
• If interested, go to the NAWBO site for more details and an
on-line application.
• Deadline is December 9th!
Social Media for
GROWING Your Chapter
Moderated by Nancy Chorpenning
Presenters:
• Bonnie Ruszczky
• Diane Myer
Bonnie Buol Ruszczyk,
BBR Marketing
www.bbrmarketing.com
[email protected]
www.twitter.com/bbrmarketing
www.linkedin.com/in/bonniebuolruszczyk
What Goes into Your Content?
• A branded, professional and consistent
online presence is more important than
ever.
• Website
• Social media
• Content marketing
• The average consumer today checks 10.4
information sources before buying.
(Social Trends Report 2012)
You Need a Plan!
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Objective & purpose
Integration with other tactics
Audience
Focus
Creation
Frequency
Promotion
Management
Measurement
Definition of success
Traditional vs. Content Marketing
Traditional marketing talks
AT people.
Content marketing talks
WITH people.
Content …
What is content marketing?
Content marketing exploits
your unique position in your
markets to generate valuable
insight and advice on issues
your customers and
prospects care most about.
Content …
What is content marketing?
Content marketing exploits
your unique position in your
markets to generate valuable
insight and advice on issues
your customers and
prospects care most about.
Communicate your differentiators.
Content …
What is content marketing?
Content marketing exploits
your unique position in your
markets to generate valuable
insight and advice on issues
your customers and
prospects care most about.
Value is in the eye of the reader.
Content …
What is content marketing?
Content marketing exploits
your unique position in your
markets to generate valuable
insight and advice on issues
your customers and
prospects care most about.
You and your organization are the experts
Content …
What is content marketing?
Content marketing exploits
your unique position in your
markets to generate valuable
insight and advice on issues
your customers and
prospects care most about.
Not products or services!
Content …
What is content marketing?
Content marketing exploits
your unique position in your
markets to generate valuable
insight and advice on issues
your customers and
prospects care most about.
Their priorities. Not your priorities.
What is content marketing?
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Blogs
White papers & e-books
Video
Webinars
Podcasts
Demos
Presentation slides (SlideShare)
Articles
Diane Myer Accurso,
icre8t Results
icre8t.com
[email protected]
twitter.com/icre8t
linkedin.com/in/dianemyer
404-423-4433
Part 2 – TOOLS
3
How to make social easier
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Follow a process
Simplify and delegate
Use editorial calendars
Use tools and software
Content is the most important part
“There’s an app for that…”
Cheap & Easy to use
Sprout Dashboard
Hootsuite Dashboard
Questions?
Thank you for participating in
NAWBO Presidents Assembly Webinar!
• We look forward to talking to you next month. The
webinar will be on December 20, 2012 at noon Eastern
on Driving Membership.
• To share this information with your chapter’s leadership,
visit NAWBO Presidents Assembly Community for the
slides or the Facebook Presidents Assembly Page for the
link to the recording.
CONTACT NAWBO
Member Services: [email protected]
Chapter Services: [email protected]
Presidents Assembly: [email protected]
News/Article Submissions: [email protected]
Website/Technical Support: [email protected]
Your Feedback is Welcome!
Please send feedback to [email protected]