Transcript P2-Limitations and Constraints of marketing

P2-LIMITATIONS AND
CONSTRAINTS OF
MARKETING
Limitations and Constraints of Marketing
• All businesses have to follow the laws associated with
marketing, the EU has strengthened these laws and it is
essential that businesses keep up to date with these laws.
• There are also voluntary codes that they follow in addition
to the laws.
P2-Limitations and Constraints of
Marketing
• You must work in groups and produce a PowerPoint saying what
each of the legal and voluntary constraints are and how they
affect the marketing of one of the companies you have written
about in P1/M1.
Legal
• Sale of Goods Act 1979
• Consumer Protection from Unfair Trading Regulation 2008
• Consumer Credit Act 1974, 2006
• Consumer Protection Regulation 2000
• Data Protection Act 1998
Voluntary
• Voluntary Codes- e.g. code of advertising practise and advertising
standards authority
• Pressure Groups- these are groups of people who work to
influence the way businesses behave, they raise the profile of their
cause to ensure the public are aware of such issues.
• Consumerism-this is a social movement that gives consumers
some power over business, it allows them to be safe, choose, be
informed and be heard
• Acceptable Language – the ASA has identified areas where
people find language unacceptable.
P2 Task
• Explain both the legal and voluntary restrictions that affect
a specific business and its actions