Transcript TPRB Business Development Services

Fifth Dimension Marketing
Proven to Increase your Sales
Uncover your
Unique Product /
Brand
Differentiation
Align / Create
your Branded
Sales Messaging
and Required
Collateral
Deliver Relevant
/ Timely
Information to
your Key
Prospects
Develop your
Sales Pipeline as
prospects move
through the
buying cycle
All Designed to help you Close Sales Faster
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Fifth Dimension Marketing
Differentiates your Unique Value Proposition
Objective: Develop / refine your company’s distinctive brand
message effectively separating your value proposition from the
crowd
Process: Conduct a strategic assessment focusing on the key
product or service attributes, determine the unique selling
points and differentiation, find key audiences and figure the
best way to present the offering
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Fifth Dimension Marketing
Aligns your Distinctive Brand Messaging
Objective: Create compelling branded sales messages that are
tailored to support your key prospect’s evolving communication
needs as they move through each stage of the buying cycle
Process: Conduct a creative review / develop required collateral
making sure that your company’s distinctive brand messages are
communicated via specific marketing /collateral materials (i.e.
white papers, case studies, solution briefs, testimonials, etc.),
print and electronic advertising, PR and web site landing page
content
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Fifth Dimension Marketing
Delivers Information to your Key Prospects
Objective: Initiate a communications based relationship with all
the decision-makers in the database by delivering relevant and
timely sales content to your key prospects supporting your sales
story each step of the way
Process: Through occasional and structured conversations and
emails you can help them understand better who you are and all
that you can do for them, and begin to establish a preference for
your service, solution, technology and your brand
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Fifth Dimension Marketing
Develops your Robust Sales Pipeline
Objective: Build a robust yet practical sales pipeline that allows
you to move your prospects through the buying cycle
Process: Link campaign responses from key prospects into client
ready CRM systems. Each communication will feature easy
landing page response features to ensure capture of relevant
respondent data and interest. Expand the pipeline database to
identify every decision maker from every “area of sales
opportunity” (i.e. divisions, subsidiaries, or brand groups, etc.
representing other business opportunities)
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Fifth Dimension Marketing
Designed to help you Close Sales Faster
Objective: Develop relationships that help you understand where
a key prospect is in the buying cycle and learn when the prospect
is ready to buy your products or solutions
Process: Align marketing, business development and PR
communications. Deliver those communications regularly and
effectively to the decision makers and those who influence sales
decisions. Doing so ensures that you will be in a better position to
know when that key prospect is ready to buy.
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