Transcript Slide 1

The 7 Habits Of The
Highly Effective Rainmaker
The 7 Habits
Introduction
 We’ll be talking about the habits that set really
great rainmakers apart
 I’ve had the opportunity to observe these habits
working with 1000s of clients on business
development
 I learned first hand from ten of the best for my
book, “Raising the Bar: Legendary Rainmakers
Share Their Business Development Secrets”
HABITS
 It takes 21 days to establish a habit
 Consistent effort is the key
 The rewards are enormous
THE 7 HABITS
1.
2.
3.
4.
5.
6.
7.
Develop a headline statement
Define your specialty brand & build an individual
marketing plan that leverages your passions and your
strengths
Establish a personal powerful presence
Use your “NetWeaving” skills to transform trusted advisors
into referral engines
Transform networking events spent “wandering around
marketing” into focused activity that produces tangible
results.
Leverage social media to increase your visibility
Incorporate systems for staying in touch into your daily
routine
Habit #1:
Develop a Headline Statement
1: Develop A Headline Statement
What is a headline statement?
Habit #2:
Define Your Specialty Brand &
Build an Individual Marketing Plan
Build Your Marketing Plan
Build a plan to win the
clients you want.
Habit #3:
Establish a
Personal Powerful Presence
Habit #4:
Use Your NetWeaving Skills to
Transform Trusted Advisors into
Referral Engines
Habit #5:
Transform Networking Events
Spent Wandering Around
Marketing into Focused Activity
that Produces Tangible Results
4: Transform Networking Events Spent Wandering Around
Marketing Into Focused Activity That Produces Tangible Results
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How to choose the right organization
How to plan for the meetings you will attend
How to meet the people you want to meet
How to launch a conversation
Every Networking Event Has
Only One Purpose…
…establish a foundation for a followup meeting where a relationship can
be formed.
Habit #6:
Leverage Social Media to Increase
Your Visibility
Habit #7:
Incorporate Systems for Staying in
Touch into Your Daily Routine
7 HABITS
1.
2.
3.
4.
5.
6.
7.
Develop a headline statement
Define your specialty brand & build an individual
marketing plan that leverages your passions and your
strengths
Establish a personal powerful presence
Use your “NetWeaving” skils to transform trusted advisors
into referral engines
Transform networking events spent “wandering around
marketing” into focused activity that produces tangible
results.
Leverage social media to increase your visibility
Incorporate systems for staying in touch into your daily
routine
Q & A?
The 7 Habits Of The
Highly Effective Rainmaker