Transcript Marketing in the U.S. - Dallas Baptist University

Marketing in the U.S.
Your Name
Marketing Concept
•
•
•
•
Goods
Ideas
Services
Marketing
Marketing Mix
1. Product
• Goods
• Services
• Ideas
2. Price
• Assigned Value
• Exchange Value
3. Place
• Channel of Distribution
4. Promotion
• Efforts to persuade customers to buy
Strongly Interrelated
Africa
Asia
Canad
a
Europ
e
Latin
Ameri
ca
Mexic
o
Middl
e East
South
Ameri
ca
Types of Marketing
Relationship
Social
• Building long term
relationships with
customers
• Advocates social change
• Promotes worthy causes