Transcript Chapter 1
Lesson 1.3 Entertainment Marketing Learning Targets I can define entertainment. I can explain the impact ratings has on marketing and sports teams. Chapter 1 Slide 1 Sports and Entertainment Marketing © Thomson/South-Western Terms entertainment marketing entertainment ratings Chapter 1 Slide 2 Sports and Entertainment Marketing © Thomson/South-Western ENTERTAINMENT FOR SALE entertainment marketing influencing how people choose to spend their time and money on entertainment Chapter 1 Slide 3 Sports and Entertainment Marketing © Thomson/South-Western What Exactly is Entertainment? entertainment whatever people are willing to spend their money and spare time viewing rather than participating in. Chapter 1 Slide 4 Watching NFL Sunday Ticket Attending a concert at Riverbend Attending a REDS game Going to the movies Sports and Entertainment Marketing © Thomson/South-Western The Big Eye in Every Room Television changed the marketing of entertainment in a profound way. Ratings the number of viewers the program attracted. Higher the ratings = $$$$ Chapter 1 Slide 5 Sports and Entertainment Marketing © Thomson/South-Western Change Accelerated Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses. Technology advances increase the success rate of reaching Target Markets. Chapter 1 Slide 6 Sports and Entertainment Marketing © Thomson/South-Western Technology and Customer Feedback Audiences utilize technologies to communicate entertainment feedback. Texting Facebook Twitter Chapter 1 Slide 7 Sports and Entertainment Marketing © Thomson/South-Western Project Extra Innings – page 27 1.) Select one or two players from your FFFL Team to be spokespersons for the NFL and explain why you picked them. 2.) Create a FLYER that advertises your FFFL Teams Summer Camp (utilize the 4P’s). 3.) Attendees will receive a sports bag with your FFFL Teams merchandise…..what will you included in the sports bag? Why did you select those items? 4.) DO NOT ANSWER 5.) Create a contest (write down your ideas) that will encourage males ages 12-18 to get more involved with the NFL. Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 - Textbook Assessment 1. 2. 3. 4. 5. 6. C – Distribution F – Gross Impression A – Demographics K – Promotion G – Marketing D – Entertainment Chapter 1 Slide 9 7. J – Product 8. L – Ratings 9. H – Marketing Mix 10.B – Discretionary Income 11.D – Product/Service Mgt. 12.A - Celebrities Sports and Entertainment Marketing © Thomson/South-Western