Transcript marketing
marketing Group Members Zeeshan Amer Dar L2F03BBIT0192 M. Usman Aslam L2F03BBIT0193 Kashif Zahid Butt L2F03BBIT0204 Rana M. Hassan L2F03BBIT0226 marketing New Retail Idea gubbaare marketing LET US START! •A Short Introduction Balloon Shop Variety of Balloons Location : Near Center Point, NBP Park. Catering All sorts of Events Also Planning to do Marketing Services marketing objectives • A total customer satisfaction. • A continuous & sustainable growth. • A commitment to our people for their entertainment and prosperity. • A struggle for the introduction of innovative strategies in balloons. • Market share maximization. marketing Market Analysis • Target Market Upper Middle, Elite Class and Business Class. Income more than 80,000/month Different Events (Like Christmas, Eid and etc). • Micro Analysis • Macro Analysis • Threats of New Entrants • SWOT Analysis marketing Threats of New Entrants • Entry Barriers Competition Market Leadership • Exit Barriers Government Rules and Regulations • Bargaining Power of Buyers • Bargaining Power of Supplier SWOT Analysis marketing • Strengths: No compromise on standard and quality Uniqueness of our Business Energetic and Understanding co-workers Relations with some Good Companies’ Owners • Weaknesses: No Practical experience Though we have skilled workers as well as contacts but still element of discrepancy is there as we are starting a new business and we have no experience. Limited funds. marketing • Opportunities: As we are the first one to introduced this kind of business in Pakistan Expand area wise Awareness of Party Balloons and Marketing Balloons services among consumers • Threats: Competitors Traffic and Government marketing Retail Format • Separate Counters • Booking Facility By Phone At our Outlet Mail Online • Decorative Enough marketing Sustainable Competitive Advantage • Unique Service (Balloon Advertisements and Party Decors) • Information system We will make or design the balloons with the help of our customer’s feedback. • Location (Joint of many Posh Areas) • Distinctive Look • Store Atmosphere marketing Retail Mix • Merchandise • Assortment and Variety • Pricing • Customer Service marketing Organizational Plan • Partner Ship • Investing Equal Amounts of Capital • Departmental Functions Performed by Partners • Initially 4 Departments Marketing A/C and Finance Production Procurement marketing Organizational Structure GUBBAARE Partners / Managers Marketing Zeeshan Amer Dar Procurement Rana M. Hassan Production Kashif Zahid Butt A/C & Finance M. Usman Aslam marketing Retail Strategy • • Providing a quality product. Provided the customer with a more convenient method for obtaining their desired services. • We have seen the Pakistanis, especially Lahorites as new idea tasters so; we have a chance of having good result. marketing Procurement Plan • Procurement Survey different markets. Find out the least rate available. Watch for the best quality available. • Location for Selling DHA Walton Gulberg (Final) marketing • Raw Material Parachute Clothe Pigment Colors Paint Brushes and off course the Machine to Blow the Balloon marketing Production Plan • No Production of Party Balloons in Start • A Contractual Person is Hired • Production Flow Chart (Next Slide) marketing Production Flow Chart Parachute Clothe Cutting Designing Coloring the Cuttings Absorbing / Drying Stitching Final Product marketing Marketing Plan • Marketing Mix Product Price Place Promotion marketing Retail Communication Mix • Launching • Advertisement • Website marketing CRM Program • R&D Department • HR Department Courteous and Trained Employees • Performance Evaluation Financial Analysis marketing Opening Balance Sheet Capital Zeeshan Hassan Usman Kashif Total Fund Provided PKR 5,000,000 5,000,000 5,000,000 5,000,000 15,000,000 Long Term Assets Shop Interior 200,000 Shop Exterior 75,000 Computer 60,000 Shop Total Fund Expended Working Capital 15,000,000 PKR 5,000,000 5,335,000 9,665,000 15,000,000 marketing Expenses (in PKR) Salaries 60,000 Electricity 20,000 approx. Advertising 500,000 Telephone Bills 4,500 approx. Stationary 2,000 Miscellaneous 2,000 Total Expenses Per Month 588,500 Total Expenses Per Year 7,062,000 marketing Interior - Exterior marketing marketing marketing marketing marketing