Transcript MAIN TITLE

But do you have a strategy for the next decade?
YEAR
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020…
PHILIP
KOTLER
FIRST TIME
FOR THE MIDDLE EAST CORPORATE LEADERS
THE CORPORATE MASTERS
PROFESSOR KOTLER’S BIOGRAPHY & ACCOMPLISHMENTS
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing
at the Kellogg School of Management, Northwestern University . He received his
Master’s degree at the University of Chicago and Ph.D. at M.I.T., both in economics.
Prof. Kotler who is inventor of “4 Ps ” of Marketing ( which now he has transformed to
“ 7 Ps”) as well as the inventor of “Social Marketing ” is involved in research &
development of Marketing for over last 55 years . Dr. Kotler is the author of Marketing
Management (Prentice Hall), now in its thirteenth edition and the most widely used
marketing textbook in graduate schools of business around the globe, 20 million plus
copies sold to date . He has authored over fifty other successful books and he has
published over 250 articles in leading journals.
He is the only three-time winner of the coveted Alpha Kappa Psi award for the best
annual article in the Journal of Marketing.
He is among the Top 50 business gurus since 1998.
IN 2008 & 2009 Professor Kotler was ranked amongst the top 10 Business Thinkers of the
World by The Thinkers 50. www.thinkers50.com
Marketing 3.0
ProfitAbility | ReturnAbility | SustainAbility
Marketing3.0 Mission
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as
mere consumers but as the complex, multi-dimensional human
beings that they are. Customers, in turn, are choosing companies
and products that satisfy deeper needs for participation, creativity,
community, and idealism.
Today's customers are choosing products and companies that satisfy
deeper needs for creativity, community, and idealism. Leading
companies realize they must reach these highly aware, technologyenabled customers, and that the old rules of marketing won't help
them do this. Instead, they must create products, services, and
corporate cultures that inspire, include, and reflect their
customers' values.
Mind Heart & Spirit
Make a Difference
Be Better
Deliver Satisfaction
Pursue Innovation
Strengthen Your Brand
Build Sustainability
BENEFITS OF ATTENDANCE & WHY THIS EVENT IS FOR YOU !
•
DISCOVER ProfitAbility , Return Ability and Sustain Ability , the message of Marketing 3.0
•
IMPROVE branding power through human spirit thinking
•
COPE with major business challenges and opportunities in times of turbulence
•
LEAD in sustainability thinking and out perform competitors
•
IDENTIFY new business opportunities through Marketing 3.0
•
KNOW how the human mind, heart & spirit aspect modern marketing.
•
SEE new sustainable marketing audits to help companies achieve beyond the bottom lines
•
WILL Marketing 3.0 beat the marketing myopia and bring forth positive social change
•
GO Green-an opportunity for both the marketer and the environmentalist
•
APPLY the effectiveness of product differentiation and brand building
Philip Kotler
in Saudi Arabia
Leadership
Sustainability
Training &
Development
DAY PROGRAMME ( Oct.09, Jeddah & Oct . 11, Riyadh)
Time
Activity
09:00 - 10:00
Breakfast Meeting s with CEOs
10:00 – 11:30
Visit Knowledge Partner-university/Jed&Ryd
12:00 – 14:00
CEOs Round Table ( one category/industry)
14:00 – 15:00
Visit One Corporate HQ (each city)
16:30 – 17:30
Tea meeting with CEOs
DAY PROGRAMME ( Oct.10, - Jeddah & Oct.12,- Riyadh)
Time
Activity
08:00 - 09:00
Registration/Breakfast
09:00 - 10:30
Session 1
10:30 - 11:00
Mid-Morning Coffee Break
11:00 - 13:00
Session 2
13:00 - 14:00
Lunch Break
14:00 - 16:00
Session 3
16:00 - 16:15
Coffee Break
16:15 - 17:45
Panel Discussion
KOTLER DAY TALKS’ BENEFITS:
Session One:
How to deal with your company’s major business challenges and opportunities.
• Managing and marketing in the age of uncertainty and turbulence
• Reasons why traditional marketing will become less effective.
• Adopting a new definition of marketing
• Why you must re-invent your marketing
• Why you need two marketing departments
• Why marketing needs to be managed as your growth engine
• Involve your customers in co-creation
• You need to market to all of your stakeholders, not just your customers
• Apply the Value-Based Matrix Model to determine your market standing
• Understand the differences between Marketing 1.0, 2.0, and 3.0
• Ways to get your customers to love your company
KOTLER DAY TALKS’ BENEFITS:
Session Two.
How to search for powerful new ideas and innovate successfully.
• Your need innovativeness…it is a capability.
• Building your innovation strategy and control system
• Exploiting the major sources of new ideas
• Using the new tools for consumer research
Session Three.
How to improve your branding power.
• Your brand must be more than a name
• Be wary of a possible brand bubble
• Social media is playing a growing role in shaping your brand image
• Here is how you can brand commodities
• Use brand journalism and primal branding to compete better
• Ways to measure your brand’s effectiveness
KOTLER DAY TALKS’ BENEFITS:
Session Four. & Panel Discussions
How to develop a superior company reputation through sustainability - driven thinking.
• Companies practicing sustainability outperform their competitors
• Selling sustainability to your investors
• Three ways to build environmental leadership
• Build a powerful company reputation through corporate social responsibility
STEAL THE SHOW
…And ACE this opportunity
↘ 1 Spot available
↘ You will get following Package:
• 100 free tickets for event attendance
• Exclusive meeting with Prof. Kotler at their corporate head quarters
• 100 %Part of Media Campaign
PRICE: US $ 300, 000.00
Or You Can Take the fast lane…
↘ 2 Spot available
↘ You will get following Package :
• 50 free tickets for event attendance
• 75 % Part of Media Campaign
PRICE: US $ 150, 000.00
But You’ll never forget…
↘ 8 Spot available
↘ You will get following package;
• 20 free tickets for event attendance
• 40 % part of media campaign
PRICE: US $ 55, 000.00
…And You’ll never regret
↘ 10 Spot available
↘ You will get following package:
• 10 free tickets for event attendance
• 20% part of media campaign
PRICE: US $ 25, 000.00
…And ACE this opportunity – the one & only
PRICE: US $ 300, 000.00
BENEFITS: (at face value)
↘ Free tickets for event :
• 100 x seats
↘ Promotion
• Print media Spend
• Electronic Media Spend
• Event Branding
• Internet and web blast
• Case Study ( in Conference)
• 1-2-1 meeting with PK in Corporate Head office
• Catalogue Ad
• Exhibition Space
• PR (Event and wish List)
USD 200,000
Or You Can Take the fast lane…
PRICE: US $ 150, 000.00
BENEFITS: (at face value)
↘ Free seats for event:
• 50 x seats
↘ Promotion
• Print media Spend
• Event Branding
• Internet and web blast
• Case Study ( in Conference)
• Catalogue Ad
• Exhibition Space
• PR (Event and wish List)
USD 100,000
…But You’ll never forget…
PRICE: US $ 55, 000.00
BENEFITS: (at face value)
↘ Free seats for event:
• 20 x seats
↘ Promotion
• Event Branding
•
Catalogue Ad
• PR (Event and wish List)
USD 40,000
… And You’ll never regret
PRICE: US $ 25, 000.00
BENEFITS: (at face value)
↘ Free seats in event:
• 10x seats
↘ Promotion
• Event Branding
• Catalogue Ad
USD 20,000
Ticket Prices
Ticket Pack
Price
Academic Single Ticket
USD 1,250
Academic 5-Ticket Pack
USD 6,000
Academic 10-Ticket Pack
USD 10,000
Academic 20-Ticket Pack
USD 18,000
SPONSORSHIP PRIMARY VALUES
As a strategic partner, you will be:
VALUE
↘ Honored to introduce as Strategic Partner Prof. Kotler first time in history of KSA
Invaluable
↘ The first in history of KSA to provide marketing training & development opportunity
Invaluable
↘ Privileged to launch as Strategic Partner Prof. Kotler’s invention Marketing 3.0 in KSA
Invaluable
↘ Honored to introduce Live Streaming of a marketing Guru’s conference
Invaluable
↘ Honored to introduce as Strategic Partner, a Certified Session by Business Guru
Invaluable
↘ Honored as strategic partner to invite guests from its wish list
Invaluable
↘ Honored to be a part of World’s First Eco-friendly conference
Invaluable
↘ Allowed to introduce a Living Legend to local academics
Invaluable
↘ Allowed to get its success story in Kotler’s live conference
Invaluable
↘ Allowed to use Kotler image during exclusive media campaign
Invaluable
SECONDARY Sponsorship Values
↘ Major Case Study Presentation by Professor Philip Kotler, discussion by participants & panel
members as well as other activities of the workshop will be recorded for Diamond & Platinum
Sponsor.
↘ Primary recognition of your position as Sponsors in all event marketing, including brochures,
event calendars, direct marketing, on the Conference Board website and on-site signage.
↘ Partner as leadership role on the conference advisory board ,shared marketing opportunities
including mail or email distribution of marketing materials with a special pricing offer to your
clients
↘ Invitation to the sponsors appreciation press conference & reception.
↘ Partner company name listed in the conference marketing material & broachers.
↘ Partner company logo listed on the conference web page & direct link to your home page.
↘ One full page advertisement in the on-site conference material.
↘ Partner acknowledgement in conference email blasts..
↘ Partner will have a prominent position during pre & post event , PR campaign at local &
international level. Partner logo will be present on all outdoor advertising
↘Partner will get Prominent logo Placements on official stationary of the event .
↘Partner will get the chance to put up their Kiosk / stall at the venue to promote their products.
↘Backdrop Logo Placement in the venue.
↘Partner will get for their board room, a memento personally signed & presented by Professor
Philip Kotler.
↘All registered Candidates nominated will get workshop Certification from Professor Philip
CSR VALUES
-Gain significant prestige from being part of Marketing 3.0, an innovative marketing
initiative with forward thinking towards sustainability
-Promote to potential clients and adding additional leverage as partner to leading road
ahead from products to customers to the human spirit towards fostering sustainability
-Present to discuss by Kotler, your company’s business culture of environment
sustainability in front of thousands of top corporate leaders + future decision makers in
Greater Middle East, Africa , South Asia & China.
-Expose your company’s commitment to work place Green Trade Practices for its global
supply chain
-Positive media & public relations about your company’s core values of responsible
business ( your company’s sustainability initiative news will be written by professional
journalists & distributed in our press releases to most of media outlets worldwide through
print, broadcast, online & outdoor)
Promotion and Media
Values
Media
• Print
• TV
• CCTV
• Radio
BTL / Direct to
Consumer
• Direct Mail
• Internet
• Online Branding
• Telemarketing
• PR
• Email Broadcast
Event Related
• Wish List
• Exhibition Space
• Online Branding
• Intro. to PK
• Logo on screen
• Success Story
• CEO Table
• MYM Catalogue
• Invitations
MEDIA CAMPAIGN
Philip Kotler
TV Ads
Outdoors
Press Ads
PR Events,
Conferences
Everyone is a WINNER
with the Saudi Spirit
Organizer
Exposure
&
Mileage
Sponsor
To become a sponsor at the World Premier & KSA launch of
Marketing 3.0 – What is Next in Marketing
(by)
Prof. Dr. Philip Kotler
(Please contact)
Mahmoud A. Jubara ; [email protected] tel # + 966 505 2043 23
Bilal Sununu ; [email protected] tel # + 966 547 0000 75
Tel # + 966 1 215 3989
Fax # + 966 1 419 8557
Dr . Fahim R. Kibria ; [email protected] tel # + 966 534 2868 39
Organized by
Strategic partner