Transcript kotler03_crsr

Kotler / Armstrong, Chapter 3
A company’s _____ consists of its suppliers,
marketing intermediaries, customers,
competitors, and publics.
1. macroenvironment
2. microenvironment
3. business environment
4. marketing environment
Kotler / Armstrong, Chapter 3
A company’s _____ consists of its suppliers,
marketing intermediaries, customers,
competitors, and publics.
1. macroenvironment
2. microenvironment
3. business environment
4. marketing environment
Kotler / Armstrong, Chapter 3
_____ include resellers, marketing service
agencies, and financial firms that help a
company to promote and sell its offerings to
its final customers.
1. Advertising agencies
2. Suppliers
3. Intelligence firms
4. Marketing intermediaries
Kotler / Armstrong, Chapter 3
_____ include resellers, marketing service
agencies, and financial firms that help a
company to promote and sell its offerings to
its final customers.
1. Advertising agencies
2. Suppliers
3. Intelligence firms
4. Marketing intermediaries
Kotler / Armstrong, Chapter 3
Banks, insurance companies, and credit
companies that aid in financial transactions
are called __________.
1. financial intermediaries
2. marketing services agencies
3. physical distribution firms
4. positioning
Kotler / Armstrong, Chapter 3
Banks, insurance companies, and credit
companies that aid in financial transactions
are called __________.
1. financial intermediaries
2. marketing services agencies
3. physical distribution firms
4. positioning
Kotler / Armstrong, Chapter 3
Financial, media, government, and citizen-action
are several types of _________.
1. taxing authorities
2. legal departments
3. publics
4. marketing mix elements
Kotler / Armstrong, Chapter 3
Financial, media, government, and citizen-action
are several types of _________.
1. taxing authorities
2. legal departments
3. publics
4. marketing mix elements
Kotler / Armstrong, Chapter 3
Baby boomers, Generation X, and Generation Y
are the three largest generational groups in
the United States.
1. true
2. false
Kotler / Armstrong, Chapter 3
Baby boomers, Generation X, and Generation Y
are the three largest generational groups in
the United States.
1. true
2. false
Kotler / Armstrong, Chapter 3
The baby boomer generation is made up of the
period _____.
1. 1960-1971
2. 1946-1964
3. 1980s
4. 1920-1929
Kotler / Armstrong, Chapter 3
The baby boomer generation is made up of the
period _____.
1. 1960-1971
2. 1946-1964
3. 1980s
4. 1920-1929
Kotler / Armstrong, Chapter 3
Which of the following are included in the major
forces affecting a company’s
macroenvironment?
1. marketing mix, positioning, price
2. cultural, political/legal, economic
3. marketing concept, goal setting, cultural
4. baby boomers, minimum wage rates,
product/service
Kotler / Armstrong, Chapter 3
Which of the following are included in the major
forces affecting a company’s
macroenvironment?
1. marketing mix, positioning, price
2. cultural, political/legal, economic
3. marketing concept, goal setting, cultural
4. baby boomers, minimum wage rates,
product/service
Kotler / Armstrong, Chapter 3
Countries that consume most of their own
agricultural and industrial output are called
subsistence economies.
1. true
2. false
Kotler / Armstrong, Chapter 3
Countries that consume most of their own
agricultural and industrial output are called
subsistence economies.
1. true
2. false
Kotler / Armstrong, Chapter 3
The “shop until you drop” mentality of the 1990s
has been replaced with a more _____
approach.
1. “save all you can”
2. “value is key”
3. “don’t shop at all”
4. “splurge regularly”
Kotler / Armstrong, Chapter 3
The “shop until you drop” mentality of the 1990s
has been replaced with a more _____
approach.
1. “save all you can”
2. “value is key”
3. “don’t shop at all”
4. “splurge regularly”
Kotler / Armstrong, Chapter 3
There are three trends in the natural environment that
marketers are monitoring. These are _____, _____,
and _____.
1. shortages of raw materials; increased legislation;
increased consumerism
2. the green movement; shortages of raw materials;
increased pollution
3. increased pollution; increased government
intervention; shortages of raw materials
4. increased consumerism; increased population;
increased ethical expectations
Kotler / Armstrong, Chapter 3
There are three trends in the natural environment that
marketers are monitoring. These are _____, _____,
and _____.
1. shortages of raw materials; increased legislation;
increased consumerism
2. the green movement; shortages of raw materials;
increased pollution
3. increased pollution; increased government
intervention; shortages of raw materials
4. increased consumerism; increased population;
increased ethical expectations
Kotler / Armstrong, Chapter 3
Engel (Engel’s Law) noted more than a century
ago that people shifted their spending as their
income rose.
1. true
2. false
Kotler / Armstrong, Chapter 3
Engel (Engel’s Law) noted more than a century
ago that people shifted their spending as their
income rose.
1. true
2. false
Kotler / Armstrong, Chapter 3
Federal/state regulations can encourage
competition and ensure fair markets for
goods/services. Thus, governments develop
public policy to guide commerce.
1. true
2. false
Kotler / Armstrong, Chapter 3
Federal/state regulations can encourage
competition and ensure fair markets for
goods/services. Thus, governments develop
public policy to guide commerce.
1. true
2. false
Kotler / Armstrong, Chapter 3
In exercising their corporate social responsibility
and building a more positive image,
companies are now linking themselves to
worthwhile causes. This is referred to as
_____.
1. marketing mix
2. marketing concept
3. cause-related marketing
4. Engel’s Law
Kotler / Armstrong, Chapter 3
In exercising their corporate social responsibility
and building a more positive image,
companies are now linking themselves to
worthwhile causes. This is referred to as
____________.
1. marketing mix
2. marketing concept
3. cause-related marketing
4. Engel’s Law
Kotler / Armstrong, Chapter 3
Which of the following is not one of the reasons
business legislation is enacted?
1. to protect companies from each other
2. to protect companies from consumers
3. to protect consumers from unfair business
practices
4. to protect the interests of society
Kotler / Armstrong, Chapter 3
Which of the following is not one of the reasons
business legislation is enacted?
1. to protect companies from each other
2. to protect companies from consumers
3. to protect consumers from unfair business
practices
4. to protect the interests of society
Kotler / Armstrong, Chapter 3
Yankelovich identifies consumer segments
whose purchases are motivated by selfviews. Two examples are ______ and _______.
1. Generation M; Generation N
2. Refilled Nests; Do-It-Yourselfers
3. Do-It-Yourselfers; Adventurers
4. marketing mix; positioning
Kotler / Armstrong, Chapter 3
Yankelovich identifies consumer segments
whose purchases are motivated by selfviews. Two examples are ______ and _______.
1. Generation M; Generation N
2. Refilled Nests; Do-It-Yourselfers
3. Do-It-Yourselfers; Adventurers
4. marketing mix; positioning
Kotler / Armstrong, Chapter 3
A renewed love of things natural has created a
“lifestyles of health and service” (LOHAS)
market.
1. true
2. false
Kotler / Armstrong, Chapter 3
A renewed love of things natural has created a
“lifestyles of health and service” (LOHAS)
market.
1. true
2. false
Kotler / Armstrong, Chapter 3
Recently, observers have noted a shift from a
“me society” to a “we society.”
1. true
2. false
Kotler / Armstrong, Chapter 3
Recently, observers have noted a shift from a
“me society” to a “we society.”
1. true
2. false
Kotler / Armstrong, Chapter 3
A woman who drives a hybrid car, consistently
recycles, and buys “earth-friendly” products
is acting out her view of _____.
1. cost
2. non-profit organizations
3. others
4. nature
Kotler / Armstrong, Chapter 3
A woman who drives a hybrid car, consistently
recycles, and buys “earth-friendly” products
is acting out her view of _____.
1. cost
2. non-profit organizations
3. others
4. nature
Kotler / Armstrong, Chapter 3
A company has several options with regard to its
marketing environment. A strong company
takes a(n) _____ approach.
1. proactive
2. reactive
3. ingenuous
4. peaceful
Kotler / Armstrong, Chapter 3
A company has several options with regard to its
marketing environment. A strong company
takes a(n) _____ approach.
1. proactive
2. reactive
3. ingenuous
4. peaceful
Kotler / Armstrong, Chapter 3
A company’s macroenvironment consists of all
of the following except _____.
1. demographic forces
2. economic forces
3. competitive forces
4. technological forces
Kotler / Armstrong, Chapter 3
A company’s macroenvironment consists of all
of the following except _____.
1. demographic forces
2. economic forces
3. competitive forces
4. technological forces