Transcript kotler12_crsr

Kotler / Armstrong, Chapter 12
A(n) _____ is made up of the company, suppliers,
distributors and, ultimately, customers who
“partner” with each other to improve the
performance of the entire system.
1. supply chain
2. dealer network
3. value delivery network
4. integrated marketing system
Kotler / Armstrong, Chapter 12
A(n) _____ is made up of the company, suppliers,
distributors and, ultimately, customers who
“partner” with each other to improve the
performance of the entire system.
1. supply chain
2. dealer network
3. value delivery network
4. integrated marketing system
Kotler / Armstrong, Chapter 12
The downstream side of the value delivery
network, often consisting of wholesalers and
retailers, is called _____.
1. the supply chain
2. the dealer network
3. marketing channels
4. the integrated marketing system
Kotler / Armstrong, Chapter 12
The downstream side of the value delivery
network, often consisting of wholesalers and
retailers, is called _____.
1. the supply chain
2. the dealer network
3. marketing channels
4. the integrated marketing system
Kotler / Armstrong, Chapter 12
A _____ is the set of interdependent
organizations involved in the process of
making a product or service available for use
or consumption by the consumer or business
user.
1. distribution channel
2. vendor chain
3. delivery network
4. supply chain
Kotler / Armstrong, Chapter 12
A _____ is the set of interdependent
organizations involved in the process of
making a product or service available for use
or consumption by the consumer or business
user.
1. distribution channel
2. vendor chain
3. delivery network
4. supply chain
Kotler / Armstrong, Chapter 12
Information, matching, financing, and physical
distribution are some of the key functions
performed in the _________.
1. marketing channel
2. packaging
3. positioning
4. none of the above
Kotler / Armstrong, Chapter 12
Information, matching, financing, and physical
distribution are some of the key functions
performed in the _________.
1. marketing channel
2. packaging
3. positioning
4. none of the above
Kotler / Armstrong, Chapter 12
Which of the following is not a key function
performed by marketing channel members?
1. matching
2. negotiation
3. promotion
4. manufacturing
Kotler / Armstrong, Chapter 12
Which of the following is not a key function
performed by marketing channel members?
1. matching
2. negotiation
3. promotion
4. manufacturing
Kotler / Armstrong, Chapter 12
When a marketing channel member shapes or
fits the offer to the buyer’s needs—including
grading, assembling, and packaging the
product—it is performing the _____ function.
1. contact
2. matching
3. physical distribution
4. risk taking
Kotler / Armstrong, Chapter 12
When a marketing channel member shapes or
fits the offer to the buyer’s needs—including
grading, assembling, and packaging the
product—it is performing the _____ function.
1. contact
2. matching
3. physical distribution
4. risk taking
Kotler / Armstrong, Chapter 12
Which of the following channel levels contains
no marketing intermediaries?
1. direct marketing
2. indirect marketing
3. wholesaler marketing
4. retailer marketing
Kotler / Armstrong, Chapter 12
Which of the following channel levels contains
no marketing intermediaries?
1. direct marketing
2. indirect marketing
3. wholesaler marketing
4. retailer marketing
Kotler / Armstrong, Chapter 12
Ford dealerships in Philadelphia complaining of
other dealers in that city generating sales by
pricing too low would be considered _______
conflict.
1. vertical
2. horizontal
3. wide
4. narrow
Kotler / Armstrong, Chapter 12
Ford dealerships in Philadelphia complaining of
other dealers in that city generating sales by
pricing too low would be considered _______
conflict.
1. vertical
2. horizontal
3. wide
4. narrow
Kotler / Armstrong, Chapter 12
Historically, a conventional distribution system
consists of producers and intermediaries
acting as a unified system for the benefit
of all.
1. true
2. false
Kotler / Armstrong, Chapter 12
Historically, a conventional distribution system
consists of producers and intermediaries
acting as a unified system for the benefit
of all.
1. true
2. false (A conventional distribution system is
made up of independent producers,
wholesalers, and retailers trying to
maximize their individual profits.)
Kotler / Armstrong, Chapter 12
Which of the following is not a type of vertical
marketing system (VMS)?
1. conventional
2. corporate
3. contractual
4. administered
Kotler / Armstrong, Chapter 12
Which of the following is not a type of vertical
marketing system (VMS)?
1. conventional
2. corporate
3. contractual
4. administered
Kotler / Armstrong, Chapter 12
Which vertical marketing system (VMS)
integrates successive stages of production
and distribution under single ownership?
1. conventional
2. corporate
3. contractual
4. administered
Kotler / Armstrong, Chapter 12
Which vertical marketing system (VMS)
integrates successive stages of production
and distribution under single ownership?
1. conventional
2. corporate
3. contractual
4. administered
Kotler / Armstrong, Chapter 12
A franchise organization is a form of which
vertical marketing system?
1. hybrid
2. corporate
3. contractual
4. administered
Kotler / Armstrong, Chapter 12
A franchise organization is a form of which
vertical marketing system?
1. hybrid
2. corporate
3. contractual
4. administered
Kotler / Armstrong, Chapter 12
Which of the following is not one of the three
types of franchises:
1. manufacturer-sponsored retailer
2. manufacturer-sponsored wholesaler
3. service-firm-sponsored retailer
4. service-firm-sponsored wholesaler
Kotler / Armstrong, Chapter 12
Which of the following is not one of the three
types of franchises:
1. manufacturer-sponsored retailer
2. manufacturer-sponsored wholesaler
3. service-firm-sponsored retailer
4. service-firm-sponsored wholesaler
Kotler / Armstrong, Chapter 12
Banks in supermarkets are examples of which
type of marketing system?
1. hybrid
2. horizontal
3. direct
4. administered
Kotler / Armstrong, Chapter 12
Banks in supermarkets are examples of which
type of marketing system?
1. hybrid
2. horizontal
3. direct
4. administered
Kotler / Armstrong, Chapter 12
Because Pottery Barn offers its customers a
variety of channels (online, catalogs, and
retail), it is using a _____ marketing system.
1. hybrid (multichannel)
2. horizontal
3. direct
4. administered
Kotler / Armstrong, Chapter 12
Because Pottery Barn offers its customers a
variety of channels (online, catalogs, and
retail), it is using a _____ marketing system.
1. hybrid (multichannel)
2. horizontal
3. direct
4. administered
Kotler / Armstrong, Chapter 12
Dell and Southwest Airlines using
disintermediation refers to the displacement
of traditional resellers from a marketing
channel by radical new types of
intermediaries.
1. true
2. false
Kotler / Armstrong, Chapter 12
Dell and Southwest Airlines using
disintermediation refers to the displacement
of traditional resellers from a marketing
channel by radical new types of
intermediaries.
1. true
2. false
Kotler / Armstrong, Chapter 12
Producers of convenience products (e.g., candy,
toothpaste) will use _____ distribution.
1. intensive
2. selective
3. direct
4. exclusive
Kotler / Armstrong, Chapter 12
Producers of convenience products (e.g., candy,
toothpaste) will use _____ distribution.
1. intensive
2. selective
3. direct
4. exclusive
Kotler / Armstrong, Chapter 12
Marketers of high-priced, luxury products will
use _____ distribution.
1. intensive
2. selective
3. direct
4. exclusive
Kotler / Armstrong, Chapter 12
Marketers of high-priced, luxury products will
use _____ distribution.
1. intensive
2. selective
3. direct
4. exclusive
Kotler / Armstrong, Chapter 12
_____ involve(s) planning, implementing, and
controlling the physical movement of goods
and related information from points of origin
to points of consumption, meeting consumer
requirements at a profit.
1. Value analysis management
2. Insourcing networks
3. Marketing logistics
4. Outsourcing
Kotler / Armstrong, Chapter 12
_____ involve(s) planning, implementing, and
controlling the physical movement of goods
and related information from points of origin
to points of consumption, meeting consumer
requirements at a profit.
1. Value analysis management
2. Insourcing networks
3. Marketing logistics
4. Outsourcing
Kotler / Armstrong, Chapter 12
Which of the following is not a major logistics
function listed in your text?
1. financing
2. logistics information management
3. transportation
4. inventory control
Kotler / Armstrong, Chapter 12
Which of the following is not a major logistics
function listed in your text?
1. financing
2. logistics information management
3. transportation
4. inventory control