Transcript Distribution Project Powerpoint

DISTRIBUTION PROJECT TIMELINE
WED - FRI
• WEDNESDAY
•
MON 12/19
• LAST TOUCHES
FINISH UP ALL PRESENTATIONS
RECEIVE ASSIGNMENT
CONFIRM YOUR GROUP MEMBERS
REVIEW GRADING RUBRIC
WILL ALL BE IN ATTENDANCE MONLEARN VOCAB
WED
SEE EXAMPLE
FORM GROUPS OF 3 PEOPLE MAX 1ST PRESENTATIONS
STUDENTS WHO ARE EXEMPT FROM
THURSDAY & FRIDAY
•
CONTINUE RESEARCH
CREATE PRESENTATION
oPOSTER
oPOWERPOINT
FINALS MUST PRESENT MONDAY
IF YOU ARE NOT THE EXEMPT
MEMBER OF YOUR GROUP, YOU
STILL SHOW UP TUE & WED TO
EARN YOUR FULL GRADE
o
TUE - WED
• PRESENTATION DAYS
IF YOU DID NOT PRESENT MONDAY,
YOU WILL BE RANDOMLY ASSIGNED
A PRESENTATION DAY TUE OR WED
NOTE: YOU *WILL* LOSE POINTS IF
YOU DO NOT . . .
CONTRIBUTE TO PREPARATION
ATTEND YOUR PRESENTATION
SPEAK IN YOUR PRESENTATION
ATTEND EVERYONE ELSE’S
PERSENTATION
STAY QUIET DURING OTHER’S
PRESENTATION






MARKETING VOCABULARY
MAJOR RETAILER
• A LARGE ENTITY THAT SELLS GOODS
OR COMMODITIES DIRECTLY TO
CONSUMERS, THROUGH VARIOUS
DISTRIBUTION CHANNELS WITH THE
GOAL OF EARNING A PROFIT.
MARKETING VOCABULARY
PRODUCT OFFERING
• THE VARIETY OF PRODUCTS OR
SERVICES AVAILABLE IN
EACH PRODUCT LINE.
MARKETING VOCABULARY
LOGISTICS
• PLANNING FOR THE TRANSPORT,
STORAGE AND DELIVERY OF
GOODS GOING IN AND OUT OF A
BUSINESS.
MARKETING VOCABULARY
DISTRIBUTION CHANNEL
• A DISTRIBUTION CHANNEL IS A CHAIN OF BUSINESSES OR
INTERMEDIARIES THROUGH WHICH A GOOD OR SERVICE
PASSES UNTIL IT REACHES THE END CONSUMER.
MARKETING VOCABULARY
PITCH
• A PRESENTATION THAT ATTEMPTS TO
PERSUADE SOMEONE OR SOMETHING, WITH
A PLANNED SALES PRESENTATION STRATEGY
OF A PRODUCT OR SERVICE DESIGNED TO
INITIATE AND CLOSE A SALE OF THE
PRODUCT OR SERVICE.
THE COCA COLA COMPANY
COKE’S SUCCESS SO FAR
OUR PRODUCT IDEA
OUR DISTRIBUTION STRATEGY
PERFORMANCE: Improving based on
their total assets being more than
their total liabilities and improving it
has from 2012 to 2016
NEW PRODUCT: CHOCOLATE …
INFUSED WITH COCA-COLA
DISTRIBUTION CENTERS:
Several cities in the southeast
TARGET MARKET: Anyone 12+ years
PRODUCTS: Coke, Sprite, Dasani, Fanta,
Minute Maid, Simply Orange, Smart
Water, Powerade, Fresca, Fuze, Odwalla
PRODUCTION & DISTRIBUTION CENTERS:
Chattanooga, TN; B’ham, AL; Baton Rouge, LA
TARGET MARKET: EVERYONE!!!
6+ years
DISTRIBUTION PLAN : Produce/Package
PRICING: $1.99
in Birmingham, use trucks to transfer
to other distribution centers, use
trucks to distribute to retail stores.
THE COCA COLA COMPANY
COKE’S SUCCESS SO FAR
OUR PRODUCT IDEA
OUR DISTRIBUTION STRATEGY
PERFORMANCE: Improving based on
their total assets being more than
their total liabilities and improving it
has from 2012 to 2016
NEW PRODUCT: CHOCOLATE …
INFUSED WITH COCA-COLA
DISTRIBUTION CENTERS:
Several cities in the southeast
TARGET MARKET: EVERYONE!!!
PRODUCTION & DISTRIBUTION CENTERS:
Chattanooga, TN; B’ham, AL; Baton Rouge, LA
PRICING: $1.99
DISTRIBUTION PLAN : Produce/Package
in Birmingham, use trucks to transfer
to other distribution centers, use
trucks to distribute to retail stores.
TARGET MARKET: Anyone 12+ years
PRODUCTS: Coke, Sprite, Dasani, Fanta,
Minute Maid, Simply Orange, Smart
Water, Powerade, Fresca, Fuze, Odwalla
COMPANY
PERFORMANCE