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MKTG 522 Week 1 DQ 1 (Market Research)
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Name the six steps in the marketing research process as discussed
in the Kotler text.
Why is it important to include all of these steps in the research
process?
Why is the first step the most important?
MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning)
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Why is it important for a company to have a well written mission
statement?
What key points do you think need to be included in the mission
statement?
Should a mission statement also be a marketing tool?
MKTG 522 Week 1 to 7 All DQs
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MKTG 522 Week 1 DQ 1 (Market Research)
MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning)
MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
MKTG 522 Week 2 DQ 2 (Target Market Selection)
MKTG 522 Week 3 DQ 1 (Branding)
MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
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What are some of the factors that influence consumers’ buying
behavior?
Have the purchasing habits of your parents and/or grandparents
influenced your buying behavior?
If you were to open your refrigerator and cupboards and compare the
contents with those of your parents, would you find some brands in
common?
MKTG 522 Week 2 DQ 2 (Target Market Selection)
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What are some of the challenges faced by marketers as they attempt
to define their target markets?
How necessary is it to fine-tune your Marketing Plan so that your
target market is clearly defined and measurable?
Why is extensive research necessary for an accurate definition of a
target market?
MKTG 522 Week 3 Assignment Create the Value (2 Papers)
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This Tutorial contains 2 Papers
Week 3: Assignment
Create the Value: Market Segmentation Analysis and a Value
Proposition
Your U.S.-based company has decided to explore the possibility of
developing a business based on the organic farm concept
Daylesford—developed by Lady Bamford—which is successful in the
UK (daylesford.com). Please prepare a
MKTG 522 Week 3 DQ 1 (Branding)
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Procter & Procter & Gamble (P&G) perhaps epitomizes the ability to
create highly successful brands and marketing efforts. Read the
Breakthrough Marketing case study about Procter & Gamble on page
269 in chapter 9 of your e-text.
MKTG 522 Week 3 DQ 2 (Competitive Strategies)
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As part of the Marketing Mix, PRICE, P, is important to the marketer.
Yet when we look at price, it is more than just a dollar figure. What
does price represent to the consumer? What does price represent to
the marketer?
MKTG 522 Week 4 DQ 1 (Pricing Strategies)
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As part of the Marketing Mix, PRICE, P, is important to the marketer.
Yet when we look at price, it is more than just a dollar figure. What
does price represent to the consumer? What does price represent to
the marketer?
MKTG 522 Week 4 DQ 2 (Marketing of Services)
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How is the marketing of services different than the marketing of a
product? What are the challenges of marketing a service? How is
marketing shoes different from marketing shoe repair?
MKTG 522 Week 5 Deliver the Value IKEA Case Study (3 PPT)
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This Tutorial contains 3 PPT/Tutorials
Week 5 Assignment
Your assignment this week is to review the IKEA Case Study below.
While reviewing it, consider it as background information for your
upcoming presentation to the IKEA Senior Management Team. More
details on your upcoming PowerPoint presentation to the
management team are provided at the end of the case study
guidelines.
Deliver the Value: IKEA Case Study
MKTG 522 Week 5 DQ 1 (Channels of Distribution)
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As part of the Marketing Mix, Place, or Channels of Distribution, is
important to understand. What is the difference between Direct
channels of distribution and Indirect channels of distribution?
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and Logistics)
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Describe Market Logistics. What are some of the steps necessary for
market logistics planning? Please provide an example.
MKTG 522 Week 6 Assignment Communicate the Value (2 Papers)
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This Tutorial contains 2 Papers
Week 6
Assignment: Communicate the Value
Communicate the Value: Integrated Marketing Communications Brief
Please select a brand that has a brand problem. For example, recent
player legal troubles have been a problem for the NFL brand. Another
example is the
MKTG 522 Week 6 DQ 1 (Marketing Communications)
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Describe Integrated Marketing Communications (IMC). Why is it so
important in the 21st century for marketers to embrace this? What are
some of the concerns of the marketer when it comes to creating an
IMC approach via the promotional mix components of advertising,
public relations, sales promotion, direct marketing, and personal
selling?
MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
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Select an advertisement to which you have recently been exposed. It
can be in any paid communications medium, such as TV, radio,
newspaper, or magazine. The ad that you select should be one to
which others in the class can easily relate, such as Verizon's "Can
you hear me now?" ads or the Aflac ad (with the white duck that
squawks "AFFFFLAAAAAAAC!")
MKTG 522 Week 7 Course Project Marketing Plan (5 Projects)
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This Tutorial contains 5 Projects
Project 1: A Sister Can Fix It Upholster Shop
Project 2: Wall Street Bar
Project 3: Pasta Restaurant
Project 4: Louis Vuitton
Project 5: Cheesecake Factory
MKTG 522 Week 7 DQ 1 (International Markets)
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Kellogg Company (you know them as Kellogg's, makers of Rice
Krispies, Corn Flakes, and a variety of other cold cereal products)
celebrated its 100th anniversary a few years ago in 2006. As with
many companies, it has attempted to expand internationally.
MKTG 522 Week 7 DQ 2 (Ethics and Social Responsibility)
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Customer complaints about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in December 2009, which
initially stated that it was caused by the driver's side carpeting getting
in the way of the pedal. Toyota's announcements at the beginning of
2010, however, suggested that the real culprit was a defective gas
pedal. This resulted in many calls for an