Transcript - SlideBoom

MKTG 522 Week 1 DQ 1
(Market Research)
MKTG 522 Week 1 DQ 2 (Strategic
Marketing Planning)
Name the six steps in the
marketing research process as
discussed in the Kotler text.
Why is it important to
include all of these steps in the
research process?
Why is the first step the
most important?
Why is it important for a
company to have a well written
mission statement?
What key points do you think
need to be included in the
mission statement?
Should a mission statement
also be a marketing tool?
MKTG 522 Week 1-7 All
DQs
MKTG 522 Week 1 DQ 1
(Market Research)
MKTG 522 Week 1 DQ 2
(Strategic Marketing
Planning)
MKTG 522 Week 2 DQ 1
(Consumer Buying Behavior)
MKTG 522 Week 2 DQ 2
(Target Market Selection)
MKTG 522 Week 3 DQ 1
(Branding)
MKTG 522 Week 2 DQ 1 (Consumer
Buying Behavior)
What are some of the factors
that influence consumers’
buying behavior?
Have the purchasing habits of
your parents and/or
grandparents influenced your
buying behavior?
If you were to open your
refrigerator and cupboards and
compare the contents with
those of your parents, would
you find some brands in
common?
MKTG 522 Week 2 DQ 2
(Target Market Selection)
What are some of the
challenges faced by marketers
as they attempt to define their
target markets?
How necessary is it to finetune your Marketing Plan so
that your target market is
clearly defined and
measurable?
Why is extensive research
necessary for an accurate
definition of a target market?
MKTG 522 Week 3 Assignment
Create the Value (2 Papers)
This Tutorial contains 2
Papers
Week 3: Assignment
Create the Value: Market
Segmentation Analysis and a
Value Proposition
Your U.S.-based company has
decided to explore the
possibility
MKTG 522 Week 3 DQ 1
(Branding)
Procter & Procter & Gamble
(P&G) perhaps epitomizes the
ability to create highly
successful brands and
marketing efforts. Read the
Breakthrough Marketing case
study about Procter & Gamble
on page 269 in chapter 9 of
your e-text.
MKTG 522 Week 3 DQ 2
(Competitive Strategies)
As part of the Marketing Mix,
PRICE, P, is important to the
marketer. Yet when we look at
price, it is more than just a
dollar figure. What does price
represent to the consumer?
What does price represent to
the marketer?
MKTG 522 Week 4 DQ 1
(Pricing Strategies)
As part of the Marketing
Mix, PRICE, P, is important to
the marketer. Yet when we
look at price, it is more than
just a dollar figure. What does
price represent to the
consumer? What does price
represent to the marketer?
MKTG 522 Week 4 DQ 2
(Marketing of Services)
How is the marketing of
services different than the
marketing of a product? What
are the challenges of marketing
a service? How is marketing
shoes different from marketing
shoe repair?
MKTG 522 Week 5 Deliver
the Value IKEA Case Study (3
PPT)
This Tutorial contains 3
PPT/Tutorials
Week 5 Assignment
Your assignment this week is
to review the IKEA Case Study
below. While reviewing it,
consider it as background
information for your upcoming
presentation to the IKEA
Senior Management Team.
MKTG 522 Week 5 DQ 1 (Channels
of Distribution)
As part of the Marketing Mix,
Place, or Channels of
Distribution, is important to
understand. What is the
difference between Direct
channels of distribution and
Indirect channels of
distribution?
MKTG 522 Week 5 DQ 2
(Retailing, Wholesaling, and
Logistics)
Describe Market Logistics.
What are some of the steps
necessary for market logistics
planning? Please provide an
example.
MKTG 522 Week 6 Assignment
Communicate the Value (2 Papers)
This Tutorial contains 2
Papers
Week 6
Assignment: Communicate
the Value
Communicate the Value:
Integrated Marketing
Communications Brief
Please select a brand that has
a brand problem.
MKTG 522 Week 6 DQ 1
(Marketing
Communications)
Describe Integrated
Marketing Communications
(IMC). Why is it so important
in the 21st century for
marketers to embrace this?
What are some of the concerns
of the marketer when it comes
to creating an IMC approach
via the promotional mix
components of advertising,
public relations, sales
promotion, direct marketing,
MKTG 522 Week 6 DQ 2
(Advertising Effectiveness)
Select an advertisement to
which you have recently been
exposed. It can be in any paid
communications medium, such
as TV, radio, newspaper, or
magazine. The ad that you
select should be one to which
others in the class can easily
relate, such as Verizon's "Can
you hear me now?"
MKTG 522 Week 7 Course
Project Marketing Plan (5
Projects)
This Tutorial contains 5
Projects
Project 1: A Sister Can Fix It
Upholster Shop
Project 2: Wall Street Bar
Project 3: Pasta Restaurant
Project 4: Louis Vuitton
Project 5: Cheesecake
Factory
MKTG 522 Week 7 DQ 1
(International Markets)
Kellogg Company (you know
them as Kellogg's, makers of
Rice Krispies, Corn Flakes, and
a variety of other cold cereal
products) celebrated its 100th
anniversary a few years ago in
2006. As with many companies,
it has attempted to expand
internationally.
To see where Kellogg competes
internationally, view their
Brand Portfolio, and then select
the Availability link.
MKTG 522 Week 7 DQ 2
(Ethics and Social
Responsibility)
Customer complaints about
Toyota cars suddenly
accelerating were initially
downplayed by Toyota Motor
Sales in December 2009,
which initially stated that it
was caused by the driver's side
carpeting getting in the way of
the pedal.