Transcript Intro to Marketing Mr. Bernstein

Intro to Marketing
Mr. Bernstein
Class Outline
September 4, 2014
Intro to Marketing
Mr. Bernstein
Course Goals
Teach basic marketing concepts used by businesses
to influence customer purchases
Develop understanding of marketing theories and
concepts
Apply this knowledge in marketing strategies
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Intro to Marketing
Mr. Bernstein
• 1. Course Outline
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A. Basic Marketing Concepts
B. Marketing & Athletics
C. Promotions
D. Publicity
E. Pricing
F. Distribution
G. Marketing Research
H. Brand Management
I. Class Project
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Intro to Marketing
Mr. Bernstein
• 2. Textbook
– A. Marketing Essentials, 2009, Glencoe
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Intro to Marketing
Mr. Bernstein
• 3. Classroom Routine
– A. Daily Structure
– B. Behavior
– C. Electronic Devices
• 4. Grading
– A. 20% Quizes / 20% Exams / 30% Projects / 20% Homework /
10% Class Participation
• 5. Makeup Policy
– A. Tests and Quizes must be made up following day
– B. Plan ahead
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Intro to Marketing
Mr. Bernstein
• 6. EI (Extra Instruction)
– A. Before or After school – arrange with me
– B. Extra effort will be considered
• 7. Additional Opportunities
– A. Investment Club
– B. Business Academy
– C. FBLA
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Intro to Marketing
Mr. Bernstein
• 8. Evacuation Procedure
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