Transcript Intro to Marketing Mr. Bernstein Visual Merchandising and Display

Intro to Marketing
Mr. Bernstein
Visual Merchandising and Display
November 18, 2014
Intro to Marketing
Mr. Bernstein
Visual Merchandising
Physical elements used to project and image to
customers
Goals:
Promote Interest
Encourage Purchasing
Reinforce Customer Satisfaction
“Get customer to buy something they didn’t know
they wanted”
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Intro to Marketing
Mr. Bernstein
Elements of Visual Merchandising
Storefront
Store Layout
Store Interior
Interior Displays
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Intro to Marketing
Mr. Bernstein
Elements of Visual Merchandising
Storefront
Signs
Marquee
Entrances
Window Displays
Store Layout
Store Interior
Interior Displays
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Intro to Marketing
Mr. Bernstein
Elements of Visual Merchandising
Storefront
Store Layout
Selling Space
Storage Space
Personnel Space
Customer Space
Store Interior
Interior Displays
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Intro to Marketing
Mr. Bernstein
Elements of Visual Merchandising
Storefront
Store Layout
Store Interior
Color
Lights
Graphics
Sounds, Smells
Interior Displays
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Intro to Marketing
Mr. Bernstein
Elements of Visual Merchandising
Storefront
Store Layout
Store Interior
Interior Displays
Store Decorations (ie florist)
Architectural Display (ie furniture)
Open Display (ie bookstore)
Closed Display (ie jewelry)
POS Display (ie grocery or drug store)
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Intro to Marketing
Mr. Bernstein
Staples’ Guide to Visual Merchandising & Display:
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Have a Plan
Create a Theme
Refresh Regularly
Consider Context
Keep Displays Clean & Simple
See http://www.staples.com/sbd/cre/retail/store-displays/floordisplays/visual-merchandising-and-retail-floor-displays/
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