Transcript News America Marketing - Indiana University Bloomington

Agenda
I. Company Overview
II. Employment and Interviewing Information
III. Career Information
Company Overview
News America Marketing
Nation’s leading marketing services company

Single-source marketing services company
whose home-delivered, in-store and online
media are united under the SmartSource
family brand

Specializing in customized, integrated
marketing concepts and programs

Built upon a foundation of strong retail
and media relationships
Part of the News Corporation Family
News America Marketing Divisions
SmartSource Home-Delivered
Media & Promotion
®
SmartSource In-Store
Advertising & Promotion
SmartSource.com
®
®
Merchandising Services
News America Marketing
International
®
The SmartSource Product Portfolio
SmartSource
At-Shelf Sampling
SmartSource
Magazine
SmartSource
Bonus Box
SmartSource
Carts
SmartSource
Coupon Machine
SmartSource
Floortalk
SmartSource
Price Pop Guaranteed
SmartSource
Shelftake One
SmartSource
Shelftalk
SmartSource
Shelftalk Banner
SmartSource
Freezer Extra
SmartSource
Showcase
SmartSource
AudioLink
SmartSource
Electronic Shelftalk
& Price Pop
SmartSource
Freezer Shelftalk
Clients
Retail Partners
Sales Office Locations
Atlanta
East
Brunswick
Boston
Los Angeles
San Francisco
Chicago
Cincinnati
Minneapolis
Pittsburgh
Dallas
New York City
Employment &
Interviewing Information
Operating Principles
Effective Communication
Ensure the open flow of communication across all levels of the organization
Full Disclosure
Proactively share information and openly communicate the Company's
objectives, goals and challenges
Inclusive Management
Solicit input from individuals at all levels of the organization in order to facilitate
the Company's decision-making process
Maximize the Business
Employ strategic business practices and statistically manage the business to
maximize the Company's profits
Employee Development
Foster a healthy work environment that emphasizes the development of its
employees and recognizes their contributions to the overall success of the
Company
Company Culture

Community involvement

Energetic, accomplished sales staff

Employee awards and recognition
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Supportive yet challenging team environment

Open door policy to senior management

Holiday events and seasonal outings
Benefits

Medical and Dental Plans

401K

Tuition Reimbursement

Flexible Spending Account Plans

Paid Time Off

Pension Plan
Success Qualities

3.0 minimum cumulative GPA

Excellent written & verbal skills

Strong work ethic

Leadership

Initiative and follow-through
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Problem-solving skills

Ability to set priorities

Attention to detail

Team player
Training & Career Development

Company and industry
orientation, technology skills and
management development
training

Shadow current ACs and AAs

Mentor Program pairing new
hires and executives

Lunches with CEO and President

Yearly performance review
Interviewing Process

If you have at least a 3.0 cumulative GPA, submit a résumé to
News America Marketing

If you possess our Success Qualities, a News America Marketing
representative will interview you on campus or at a regional office

Qualified candidates then interview with members of our Senior
Staff including member of our Executive Committee

Candidates also interact with their prospective peers and
managers when interviewing

Offers are based on the unanimous recommendation of the
interviewers
Career Information
Sales Development Career Path
Account Coordinator

Communicate between clients & internal
departments

Participate in sales calls

Handle production materials

Process orders and contracts

Coordinate client presentations

Work on an account team with an AD

Analyze customer data

Recommend advertising markets for
accounts and brands
Sales Development Career Path
Account Associate

Maintain Account Coordinator
responsibilities

Manage selected regional accounts

Develop new business clients
Sales Development Career Path
Account Director

Manage national and regional accounts

Act as a marketing consultant for clients

Handle all aspects client’s business

Oversee an Account Coordinator’s
responsibilities and development
Sales Development Career Path
A Day in the Life of an AC
Angelique Jurgill, New York University, 2003
Bachelor of Science, Communication – Mass Media Concentration
8:00 am
Come in early to set up Deadline Report
10:00 am
Work with Media to customize a regional
to meet client’s distribution
requirements
market list
11:15 am
Meet with Layouts to review specs for
SmartSource Magazine
client’s
1:00 pm
Sales Meeting
at Regional
2:30 pm
Learn of Company’s weekly performance
Contact Marketing Services to create a
presentation demonstrating benefits of
new product with SmartSource programs
4:00 pm
launching a
Discuss a business contract
with Legal
that specifies a packaged
goods manufacturer’s
agreement to place its FSI and In-Store advertising exclusively
through
News America Marketing
Sales Superstars: Heidi Gray
Born:
Chicago. IL
Current Home:
New York City
College:
University of Michigan, 1988, Sociology
Heidi’s Timeline
November 1988
Account Coordinator
November 1989
Account Associate
February 1992
Account Director
November 1994
Senior Account Manager
July 1996
Group Sales Manager
July 1998
Vice President, Group Sales Manager
April 2000
Senior Vice President, Eastern Region Manager