Transcript oxford centre for innovation

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OXFORD CENTRE FOR INNOVATION | New Road, Oxford, OX1 1BY | Office: +44 1865 261459 | Email:
[email protected] | Url: www.focusonmyfamily-ng.com
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Introduction
MyFamily Mobile (MyF-M) plans to create experience centers in-country in partnership with leading family centric brands.
The objective of the centers is to give subscribers and the market a place where they can have a feel of MyF-M products
and services. Each Experience Centre shall be complete with a shop front that will hold stock of MyF-M products including;
• Devices
• Accessories
• Marketing collateral
The shop front shall also act as an activation/set up centre for new subscribers, a procurement centre where they can pick
up accessories and devices and also a customer care centre. The shop front shall essentially be:
• A display point for MyF-M products and services
• A sales point for MyF-M products and services
• A customer care/management centre for MyF-M subscribers
The objective of the shop front is to create a single point for customer management. The anticipated foot fall is expected to
impact positively on the partner outlet sales by creating repeat calls and attracting new customers to the shop/outlet.
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MyF-M Responsibilities
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• Provide all display units to be used in shop front
• Agree with partner on any alternative display systems that may be required or suggested
• Equip shop front display units with products and services including:
• Devices
• Accessories
• Maintenance tools
• Supply all marketing collateral including:
• Flyers
• Posters
• Roll up banners
• Protectors of the Realm (PotR) comics
Sale and Support Resources
• Provide all resources including:
• Sale Staff
• Support Staff
• Support tools
• Frequently asked questions (FAQ)
Signage
• Produce all outdoor signage and billboards required to the agreed specifications
• Produce all indoor signage and advertising materials to agreed specification
• Produce or comply with any joint marketing and signage materials with partner
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Partner Responsibilities
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• Provide space within shop/outlet for MyF-M shop front
• Approve all display units and systems to be installed in shop front
Signage
• Approve all signage ahead of production
• Specify allowed size of signage and billboards to be utilized
• Specify locations where outdoor signage and billboards will be placed
• Specify locations where indoor signage and billboards will be placed
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MyF-M Deliverables (1)
resources
shop front resources
experience centre resources
resources uniform (PotR t-shirt)
fittings (free standing items)
marketing kit
display cabinet (marketing kit)
children mannequin arms (marketing kit)
device posters (marketing kit)
PotR posters (marketing kit)
leaflet / brochures holder stand (marketing kit)
Colouring PotR food mat (marketing kit)
PotR Comics (marketing kit)
MyF-M brochures (marketing kit)
Devices brochures (marketing kit)
PotR cutouts (marketing kit)
demo kit
web tablet (demo kit)
GPS device type 1 (demo kit) - AAGPS
GPS device type 2 (demo kit) - Beluvv
GPS device type 3 (demo kit) - FOB
GPS device type 4 (demo kit) - Aberdeen
GPS device type 4 (demo kit) - Best face
GPS device type 4 (demo kit) - PG22
GPS device type 4 (demo kit) - QQ
GPS device type 4 (demo kit) - Vjoy Car
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MyF-M Deliverables (2)
e-reg kit
sales kit
web tablet (e-reg kit)
software (e-reg kit)
printed experience centre reg forms - Power Steel (e-reg kit)
printed experience centre reg forms - Warrior Princess (e-reg kit)
printed experience centre reg forms - The Emperor (e-reg kit)
printed experience centre reg forms - The Constructor (e-reg kit)
internet (sales kit) (e-reg kit)
printer (sales kit)
web tablet (sales kit)
software (sales kit)
printed order book (sales kit)
printed receipt book (sales kit)
fixtures (bolted to wall, floor or ceiling)
marketing kit
indoor fake grass (marketing kit)
outdoor fake grass (marketing kit)
flat screen (marketing kit)
Indoor hanged signage (marketing kit)
Camera
Camera printer
Outdoor hanged signage (marketing kit)
WWW.FOCUSONMYFAMILY-NG.COM
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MyF-M plans to create experience centers in-country in partnership with leading family centric brands.
The objective of the centers is to give subscribers and the market a place where they can have a feel of
MyF-M products and services.
OXFORD CENTRE FOR INNOVATION | New Road, Oxford, OX1 1BY | Office: +44 1865 261459 | Email:
[email protected] | Url: www.focusonmyfamily-ng.com