Transcript Can Spam Act

A Compliance Act for
Business
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
CAN SPAM ACT: A Compliance Act for Business
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
1
Don't use false
or misleading
header
information
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
2
Don't use
deceptive subject lines
(if you're using trickery
to try and get your
emails opened,
it's probably NOT okay)
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Identify The Message As
An Ad.
3
Chances are, this is the one
requirement that is slipping by.
Simply a small line of text
indicating that your message is an
advertisement, how they were
added to your list, the email
address from which they
subscribed, and possibly even the
IP from which they subscribed
(Several of our clients are doing
this very well).
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4
Tell recipients where you
are located. You must have
a physical address in your
messages (PO Boxes are
OK).
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Tell recipients how to opt out of
future email.
5
Tell recipients where you
are located. You must
have a physical address in
your messages.
(PO Boxes are OK)
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6
Honor opt-out
requests
promptly.
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7
Monitor what
others are
doing with
your brand.
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
For over a decade Heather Seitz used email marketing to build
successful companies and had to solve the biggest barrier to
consistent profitability: deliverability. Today she is the Co-Founder
and CEO of Email Delivered.
For more information on Can-Spam requirements, click here
http://www.emaildelivered.com/email-delivered/can-spam-areyou-in-compliance/ . Remember to sign up for the FREE Email
Delivered Pulse newsletter for articles, tips, and recommended
resources for email marketers.
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Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training