Transcript Research Powerpoint

Myers’ PSYCHOLOGY
(7th Ed)
Chapter 1
Thinking Critically with
Psychological Science
James A. McCubbin, PhD
Clemson University
Worth Publishers
The Need for
Psychological Science
Psychologists, like all scientists, use
the scientific method to construct
theories that organize observations
and imply testable hypotheses
The Need for
Psychological Science
 Hindsight Bias
 we tend to believe, after learning an
outcome, that we would have foreseen it
 the “I-knew-it-all-along” phenomenon
 Overconfidence
 we tend to think we know more than we
do
The Need for
Psychological Science
 Critical Thinking
 thinking that does
not blindly accept
arguments and
conclusions
 examines assumptions
 discerns hidden values
 evaluates evidence
The Amazing Randi--Skeptic
The Need for
Psychological Science
 Theory
 an explanation using an integrated set of
principles that organizes and predicts
observations
 Hypothesis
 a testable prediction
 often implied by a theory
The Need for
Psychological Science
The Need for
Psychological Science
 Operational Definition
 a statement of procedures (operations)
used to define research variables
 Example intelligence may be operationally defined as
what an intelligence test measures
The Need for
Psychological Science
 Replication
 repeating the essence of a research
study to see whether the basic
finding generalizes to other
participants and circumstances
 usually with different participants in
different situations
Description
Psychologists describe behavior
using case studies, surveys, and
naturalistic observation
Description
Case Study
 Psychologists
study one or
more individuals
in great depth in
the hope of
revealing things
true of us all
Is language uniquely human?
Description
 Survey
 technique for ascertaining the self-reported
attitudes or behaviors of people
 usually by questioning a representative, random
sample of people
 Random Sample
 a sample that fairly represents a population
because each member has an equal chance of
inclusion
Description
 False Consensus Effect
 tendency to overestimate the extent to
which others share our beliefs and
behaviors
 Population
 all the cases in a group, from which
samples may be drawn for a study
Description
Description
 If marbles of two
colors are mixed well
in the large jar, the
fastest way to know
their ratio is to blindly
transfer a few into a
smaller one and
count them
Description
 Naturalistic
Observation
 observing and
recording behavior
in naturally
occurring situations
without trying to
manipulate and
control the situation
CORRELATIONAL
Expresses a relationship between two
variables without implying causation
Positive correlation—the presence of one
thing predicts the presence of the other
Negative correlation—the presence of one
thing predicts the absence of the other
Correlation
 Correlation Coefficient
 a statistical measure of the extent to which two factors vary
together, and thus how well either factor predicts the other
 Does not imply causation
Indicates direction
of relationship
(positive or negative)
Correlation
coefficient
r = +.37
Indicates strength
of relationship
(0.00 to 1.00)
Correlation
 Scatterplot
 a graphed cluster of dots, each of which
represents the values of two variables
 the slope of the points suggests the direction of
the relationship
 the amount of scatter suggests the strength of
the correlation
 little scatter indicates high correlation
 also called a scattergram or scatter diagram
Correlation
Perfect positive
correlation (+1.00)
No relationship (0.00)
Perfect negative
correlation (-1.00)
Scatterplots, showing patterns of correlations
Correlation
Height and Temperament of 20 Men
Height in
Subject Inches Temperament
1
2
3
4
5
6
7
8
9
10
80
63
61
79
74
69
62
75
77
60
75
66
60
90
60
42
42
60
81
39
Height in
Subject Inches Temperament
11
12
13
14
15
16
17
18
19
20
64
76
71
66
73
70
63
71
68
70
48
69
72
57
63
75
30
57
84
39
Correlation
95
Temperament 90
scores 85
80
75
70
65
60
55
50
45
40
35
30
25
55
60
65
70
Height in inches
75
80
Scatterplot of Height and Temperament
85
Correlation
Three Possible Cause-Effect Relationships
(1)
Low self-esteem
could cause
Depression
or
(2)
Depression
could cause
Low self-esteem
or
Low self-esteem
(3)
Distressing events
or biological
predisposition
could cause
and
Depression
Illusory Correlation
 Illusory
Correlation
 the perception
of a
relationship
where none
exists
Conceive
Adopt
Do not
adopt
Do not conceive
confirming
evidence
disconfirming
evidence
disconfirming
evidence
confirming
evidence
Two Random
Sequences
 Your chances of
being dealt
either of these
hands is
precisely the
same: 1 in
2,598,960.
Experimentation
 Experiment
 an investigator manipulates one or more
factors (independent variables) to observe
their effect on some behavior or mental
process (the dependent variable)
 by random assignment of participants the
experiment controls other relevant factors
Experimentation
 Placebo
 an inert substance or condition that may be
administered instead of a presumed active agent,
such as a drug, to see if it triggers the effects
believed to characterize the active agent
 Double-blind Procedure
 both the research participants and the research
staff are ignorant (blind) about whether the
research participants have received the treatment
or a placebo
 commonly used in drug-evaluation studies
Experimentation
 Experimental Condition/group
 the condition of an experiment that exposes
participants to the treatment, that is, to one
version of the independent variable
 Control Condition/group
 the condition of an experiment that contrasts
with the experimental treatment
 serves as a comparison for evaluating the effect
of the treatment
Experimentation
 Random Assignment
 assigning participants to
experimental and control conditions
by chance
 minimizes pre-existing differences
between those assigned to the
different groups
Experimentation
 Independent Variable
 the experimental factor that is manipulated
 the variable whose effect is being studied
 Dependent Variable
 the experimental factor that may change in
response to manipulations of the independent
variable
 in psychology it is usually a behavior or mental
process
Experimentation
Research Strategies
Subliminal tape content
Self-esteem
Tape label
Self-esteem
Memory
Memory
 Design of the
subliminal
tapes
experiment
Statistical Reasoning
Percentage
still functioning
after 10 years
100%
99
98
97
96
95
Our Brand Brand Brand
Brand
X
Y
Z
Brand of truck
Statistical Reasoning
Percentage
still functioning
after 10 years
100%
90
80
70
60
50
40
30
20
10
0
Our Brand
Brand
X
Brand Brand
Y
Z
Brand of truck
Statistical Reasoning
 Mode
 the most frequently occurring score in a
distribution
 Mean
 the arithmetic average of a distribution
 obtained by adding the scores and then dividing
by the number of scores
 Median
 the middle score in a distribution
 half the scores are above it and half are below it
Skewed Distribution
When a distribution includes an extreme
score (or group of scores) that is very
high, the distribution is said to be
Positively skewed.
When a distribution includes an extreme
score (or group of scores) that are very
low, the distribution is said to be
negatively skewed.
Statistical Reasoning
A Skewed Distribution
15 20 25 30 35 40 45 50
90
475
70
Mode Median
One Family
Mean
Income per family in thousands of dollars
710
Variations
Statistical Reasoning
 Range
 the difference between the highest and lowest
scores in a distribution
 Standard Deviation
 a computed measure of how much scores vary
around the mean
 Statistical Significance
 a statistical statement of how likely it is that an
obtained result occurred by chance
Bell shaped curve
Z scores—measure the distance of a score
from the mean in units of standard deviation
Scores below mean have negative z scores
Scores above mean have positive z scores
Ex: Allison scored a 130 on an IQ test with a
mean of 100 and a standard deviation of 15.
What is her z score?
Ex: Juan scored an 85 on the same IQ test.
What is his z score?
Try it yourself
If Scott scored a 72 on a test with a mean
of 80 and a standard deviation of 8. What
is his z score?
If Diamond scored an 84 on the same
test. What is her z score?
Ethics in Psychology
Ethical guidelines are established by the
APA (American Psychological Association)
Guidelines are set for animal & human
research
Any type of academic research first has to
propose the study to the ethics board IRB
(Institutional Review Board) at the
institution
Animal Research Requirements
They must have a clear scientific purpose
Research must answer a specific scientific
question
Animals chosen must be the best suited to
answer the question
Must care and house animals in humane way
Must acquire animal subjects legally
Experimental procedures must employ least
amount of suffering as possible.
Human Research Requirements
No coercion—participation is voluntary
Informed consent
Anonymity or confidentiality—name is not
associated with any responses
No high long term risk—physical or mental
Debriefing—participants told what study was
for and how to get the results
Frequently Asked Questions
about Psychology
Can laboratory experiments
illuminate everyday life?
Frequently Asked Questions
about Psychology
Does behavior depend on
ones culture?
 Culture--the enduring behaviors,
ideas, attitudes, and traditions
shared by a large group of people
and transmitted from one
generation to the next
Frequently Asked Questions
about Psychology
Does behavior vary with
gender?
Frequently Asked Questions
about Psychology
Why do psychologists study
animals?
Is it ethical to experiment on
animals?
Is it ethical to experiment on
people?
Frequently Asked Questions
about Psychology
Is
psychology
free of
value
judgments?
Frequently Asked Questions
about Psychology
Is psychology potentially
dangerous?