Transcript Unit 1

Unit 1
The History and Science of
Psychology
Defining Psychology
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Role of philosophy
Influence of biology
Importance of outward behavior
Psychology is defined as the scientific
study of behavior and mental processes.
The Birth…and Afterbirth of
Psychology
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Classical origins
Wilhelm Wundt
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First psychology lab, 1879
at the University of Leipzig
Examined introspection, or
the analysis of one’s
conscious experiences
Schools of Thought:
“Old Skool”
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Structuralism
 E.B. Titchener
 Introspection
 Break down immediate sensation, past memories, feelings
Functionalism
 William James
 Darwin’s influence
 Conscious experience is adaptive
Holla!
 Stream of consciousness
Break it
down!
Titchener
No, Beotch!
Why is it
ADAPTIVE?
James
Gimme my Ph.D.
or I’ll shank ya!
Schools of Thought:
Old Skool
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Early contributions of women
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Limitations on access to education
Restrictions on awarding advanced degrees
Exclusion from psychological societies
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Mary Whiton Calkins
Margaret Floy Washburn
Rosalie Rayner
Today, women earn the majority of Ph.D.s in
psychology and hold nearly half of the
leadership roles in psychological societies
Schools of Thought:
Classics
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Psychoanalysis
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I torture
babies!
Sigmund Freud
Role of the
unconscious
Sex and aggression
Early childhood events
Evolved into
psychodynamic school
Und zen
zie child
become
s
neurotic!
Behaviorist School
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John Watson, Ivan
Pavlov, B.F. Skinner
Observable,
measurable behavior
Sigmund Freud
Behaviorist John B. Watson
Schools of Thought:
Classics
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Gestalt
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Max Wertheimer,
Fritz Perls
Human tendency to
perceive patterns
“the whole is greater
than the sum of its
parts”
Useful in
understanding
process of perception
Black spots, or a dalmatian?
Schools of Thought:
Classics
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Humanistic School
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Cognitive School
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Cognitive psychologist Jean Piaget
Carl Rogers, Abraham Maslow
Human potential for growth
Free will
Here and now
Need for acceptance and love
Jean Piaget, Albert Ellis, Aaron
Beck
Importance of thoughts and
thought processes
Perception, thinking, memory,
language
Schools of Thought:
New Directions
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Today, contemporary schools of thought
have expanded to also include the following:
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Neuroscience
Evolutionary Psychology
Behavioral Genetics
Social-Cultural
Schools of Thought:
The Biopsychosocial Approach
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Regardless of the particular school of thought,
contemporary psychology has come to
embrace the biopsychosocial approach
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Biological influences
Psychological influences
Social-Cultural influences
OBEY
.
Schools of Thought:
The Biopsychosocial Approach
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Each particular school of thought may emphasize one
area more than another
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Which area/s do you think each school would emphasize?
Enduring Issues in Psychology
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Psychologists representing all schools of
thought debate what shapes behavior
Some on-going debates include the following:
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Nature vs. Nurture
Person vs. Situation
Mind vs. Body
Stability vs. Change
Diversity
The failure to resolve the debates suggests
both sides are valid and shed light on behavior
An eclectic approach may be most appropriate
Psychology Careers:
Education
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The Degrees
 BA – 4 year study
 MA – 2-3 Years beyond BA
 Ph.D./Psy.D./Ed.D. – 6-7 years beyond BA
 M.D. – Psychiatrists (prescribe medication) – medical school
Increased career opportunities for advanced degrees
Admission is competitive!
 Strong GPA and GRE scores
 Related work or volunteer experience
 Close relationships with professors
 Publish if possible!
Psychology Careers:
Fields of Study
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Research vs. Applied Psychology?
The majority of psychology professionals work as therapists in
some capacity
 Clinical Psychologists
 Counselors
 Psychiatrists
Psychology’s Diverse Subfields
 Cognitive
 Community
 Developmental
 Educational
 Experimental
 Forensic
 Industrial/Organizational
 Neuropsychologists
 School
 Social
Conducting Research
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Goals of Psychology
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Pitfalls of intuition and “common sense”
explanations
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Describe
Explain
Predict
Control
Hindsight bias
Overconfidence
Remember psychology’s definition: “The scientific
study of behavior and mental processes”
Conducting Research
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The Scientific Attitude: Rely on Empiricism!
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Curiosity: passion to explore and understand
Skepticism: questioning results; retesting
Humility: understanding humans’ limitations and
the possibility for error
Ultimately, psychologists must be critical
thinkers
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Do not accept “truths” without first testing them
Look at evidence, question assumptions, filter out
bias
The Scientific Method
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Generate a question
Formulate a theory
Develop a hypothesis
Test hypothesis
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Operational definitions
Clear and concise
Replication of results
Descriptive Research Methods
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Case Study
 In-depth Research
 Can we generalize?
Survey
 Lots of information – FAST!
 Population
 Random sample
 Stratified Sample
 Wording
Naturalistic Observation
 Hawthorne Effect minimized
 Observer bias
 Interobserver reliability
 Control?
Correlational Methods
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What is the relationship between two factors?
Allows prediction, but NOT cause and effect!
Correlation vs. causation
 A positive or negative relationship does not establish the
direction of the relationship
 It does not PROVE the if-then
Measuring the Strength of Relationship
 Correlation Coefficient
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Between -1 and 1
Stronger relationships are closer to -1 or to 1, closeness to 0
indicates weak or no relationship
Positive correlation vs. negative correlation
Scatterplots
Reading Scatter Plots:
Match the Correlation Coefficient with the Graph!
A. .86
B. -1.0
C. 0
D. .99
Correlational Studies:
Pitfalls
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Illusory Correlations
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We can be influenced to see correlations when we
believe they exist
Fueled by confirmation bias, or the tendency to only
remember examples that support what we already
believe is true
E.g. “Old people are cheap!”
Experimental Method
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Researcher deliberately manipulates selected
variables and then measures the effects of these
manipulations
Because the researcher has this level of control, the
experiment can establish causation
However, the level of control can be somewhat
artificial, and results may not generalize to the real
world outside the lab
Also, it may be unethical to manipulate certain
variables
The Experiment: An Example
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Situation: New insomnia drug called DROWZ’s…does it work?
Want to establish a cause and effect
relationship or if-then, SO we must do an…
EXPERIMENT!
Personnel - Who is involved?
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Experimenter
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Subjects/Participants
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Runs and/or designs the experiment
Those being tested
Sample - group that represents the larger group we are
generalizing about (i.e. insomniacs)
Random Selection - everyone has an equal chance of
being chosen!
Confederates
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People who help the experimented administer the
experiment
Variables - What is happening?
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Independent Variable
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Dependent Variable
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The variable being TESTED
Experimenter can manipulate it
E.g. exposure to DROW-Z’s
The RESULT
What happens as a result of exposure to the independent
variable
E.g. do subjects on DROW-Z’s SLEEP better?
Confounding Variable
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Throws off results
Unwanted!
Experimental vs. Control Groups
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Experimental Group
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Control Group
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The group exposed to manipulation of the
independent variable
E.g. receives the DROW-Z’s
Group NOT exposed to manipulation of the
independent variable
E.g. does NOT receive DROW-Z’s
May instead receive a PLACEBO
Random assignment to groups
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All subjects have an equal chance of being in either
the control group or experimental group!
Operational Definitions, Etc.
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Operational Definitions
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What are we measuring and how?
Allows experiment to be replicated by others
E.g. what is a “better” night’s sleep?
Sample Size: the bigger the better!
What is the difference between groups?
Replication?
Avoiding Pitfalls
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Double- and Single-blind procedures
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Single - subject doesn’t know who is in
control group and who is in experimental
group
Double - subject and confederate don’t
know who is in which group
Placebo
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Reduces confounding variable
Reduces demand characteristics (subject
bias)
Analyzing Results:
Statistical Analysis
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Statistics Defined
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A branch of mathematics used to organize and
analyze data
Necessary to use statistics to understand what
results actually MEAN – if they mean anything at
all…
Be skeptical of sweeping generalizations
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E.g. “Males are better at math and science than
females”
How was this measured?
Statistical Analysis:
Scales of Measurement
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Nominal Scale
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Ordinal Scale
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Scale that indicates relative position; ranks data
E.g. class rank
Interval Scale
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Set of categories for classifying
E.g. types of cars in the student lot
Scale with equal distance between values, but without a
true zero
E.g. temperature
Ratio Scale
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Scale with equal distance between values, but WITH a true
zero
E.g. Inches of rain
Statistical Analysis:
Descriptive Statistics
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Frequency
Distribution
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A count of the
number of scores
that fall within each
series of intervals
Frequency
histogram and
Frequency
polygraph
Descriptive Statistics:
Measures of Central Tendency
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This is a single score that
represents a set of scores
 Mode
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Mean
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Most frequently occurring
score
Average
Median
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The midpoint – half the
scores fall below, and half
are above
Sample Data Set:
1, 1, 2, 2, 2, 3, 3, 3, 3, 4, 4, 4, 5,
5
Mode = ?
Mean = ?
Median = ?
This is a NORMAL CURVE,
where all measures of central
tendency are equal!
Descriptive Statistics:
The Skewed Distribution
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Frequency distribution is asymmetrical
Mean, median and mode are different values
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Negative (left) – just a few very low scores
Positive (right) – just a few very high scores
How can a few atypical scores distort data?
Descriptive Statistics:
The Bimodal Distribution
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As the name implies, a bimodal distribution
has TWO modes
Descriptive Statistics:
Measures of Variation
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Range – the difference between the highest and lowest score
in a distribution
What does it tell you?
What DOESN’T it tell you?
Standard Deviation – how much do scores vary from the mean
in a distribution? (see table 1.4 in packet p. 36)
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Calculate mean
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Subtract each score from the mean
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Square that difference
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Add the sum of the squares
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Divide by the number of scores in the distribution
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Take square root of this
7.
The number is equal to the value of ONE standard deviation
Descriptive Statistics:
Measures of Variation
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So what?
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In a normal curve, this number reveals the percentage of
scores that falls within a particular range
68% fall within one standard deviation from the mean
95% fall within two standard deviations from the mean
99% fall within three standard deviations from the mean
What must the
standard deviation
be for this
distribution of IQ
scores?
Inferential Statistics:
Statistical Significance
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Significant Difference
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What is the difference between the experiences of the
control and the experimental groups?
What is the chance that the difference happened due to
chance?
.05 value generally accepted (1 in 20 due to chance)
If it IS a significant difference, how important is that
difference (e.g. difference between IQ scores of first- and
later-born children is significant, but due to its very small
value, it is not important.
WITHIN vs. BETWEEN group variation?
Inferential Statistics:
Reliability
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When can we generalize about a population
based on the results from our sample?
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Sample is a representative sample
The less variation in the data, the more reliable (if
variability is high in a distribution, the mean
becomes less meaningful)
The more examples the better! (ask 2 friends how
they like the class vs. asking 25)
Research and Ethics
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Setting Standards
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Must Haves:
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APA (American Psychological Association)
PsyETA (Psychologists for the Ethical Treatment of
Animals)
Human Subjects Review Board/Ethics Committee
Informed Consent
Confidentiality
Justified use of deception
Protection from harm/discomfort
Debriefing
How did Milgram, Landis, Watson, and Zimbardo
challenge ethical standards?