Transcript ASEAN Tourism Strategic Plan Powerpoint

ASEAN TOURISM STRATEGIC PLAN 2016-2025:
ECOTOURISM DEVELOPMENT FOR ASEAN
ASEAN – Korea Tourism Development Workshop on Ecotourism
Lotte Hotel, Seoul, Republic of Korea
08 June 2016
ASEAN Tourism Strategic Plan 2016-2025
VISION
By 2025, ASEAN will be a quality tourism
destination offering a unique, diverse ASEAN
experience, and will be committed to
responsible, sustainable, inclusive and
balanced tourism development, so as to
contribute significantly to the socioeconomic well-being of ASEAN people.
Strategic Directions
 Enhance COMPETITIVENESS of ASEAN
as a single tourism destination
 Ensure that ASEAN tourism is
SUSTAINABLE AND INCLUSIVE
ASEAN Tourism Strategic Plan 2016-2025
Action Programs
 Promotion & marketing
 Product development
 Investments
 Human capital
 Standards for facilities, services &
destinations
 Connectivity & destination infrastructure
 Travel facilitation
 Community & private sector participation
 Safety and security, & management of
heritage sites
 Environment protection & climate change
ASEAN Tourism Strategic Plan 2016-2025
Measures and Implementation Schedule
2016-2017
 Market research
 ASEAN Tourism Marketing
strategy
 ASEAN @50 celebration
 New ASEAN tourism
products
 ASEAN Investment guide
 MRA Regional Secretariat
 CATC for 6 labor divisions
 ASEAN TP Registration
System
 Toolboxes for travel
agents and tour operators
 HRD Plan
 ASEAN Single Aviation
Market
 Infrastructure for cruise and
river tourism
2018-2020
 Market research group
 NTO and private sector
partnership
 Cooperation programs with
Dialogue Partners
 Investment road shows
 MRA full implementation
 MICE standards
 HRD Plan implementation
 ASEAN tourism consumer
protection guidelines
 Agreement on recognition
of domestic driving licenses
 Study on MSMEs in tourism
 Climate change adaptation
guidelines
2021-2025
 ASEAN Tourism Marketing
Strategy
 New thematic products
 Study on readiness on
harmonization of
investment policies
 MRA implementation review
 MICE professional trainings
 HRD Plan assessment
 ASEAN Route Conference
 MSMEs tourism programs
ASEAN Tourism Strategic Plan 2016-2025
Development and Marketing of ASEAN
Sub-regional Destinations / Corridors / Circuits
•
Existing destination cooperation / product development and marketing tourism programs:
Greater
Mekong
Sub-region
Cambodia, Laos,
[People’s Republic of China],
Myanmar, Thailand, Viet Nam
•
BIMPEAGA
Brunei Darussalam,
Indonesia, Malaysia,
Philippines –
East ASEAN Growth
Area
IMT-GT
CLVM
ACMECS
Indonesia, Malaysia,
Thailand – Growth
Triangle
Cambodia, Laos,
Myanmar, Vietnam
Ayeyawady-Chao
Phraya-Mekong
Economic
Cooperation Strategy
Areas in need of integration:
PLANNING
POLICY
INFRASTRUCTURE
PRODUCT
DEVELOPMENT
AND
MARKETING
MONITORING
AND
EVALUATION
ASEAN Tourism Strategic Plan 2016-2025
Diversifying Tourism Products of ASEAN
Sub-regional Destinations / Corridors / Circuits
Collaborate with dialogue
partners and sub-regional
groupings (BIMP-EAGA,
GMS, CLVM, ACMECS,
IMT-GS and other subregions) for mainstreaming
programs and developing
new activities
Strategic Directions 1.2.2 Support the development of
ASEAN sub-regional destinations/corridors targeting
more inclusive tourism outcomes
Prepare report on
mainstreaming /
collaboration sub-regional
destinations/corridors
Monitor implementation of
cooperation programs
Implement-cooperation programs
with Dialogue Partners
2016
2017 2018
2019
2020
2021
2022
2023
2024
2025
ASEAN Sustainable and
Inclusive Tourism Development
•
This Committee would be responsible for planning, designing and implementing the
programs and projects related to increasing responsiveness to climate change, ensuring
safety and security, prioritizing protection and management of heritage sites, and
upgrading local community participation in the tourism value chain at the destination level.
Strategic Direction 2: Ensure that ASEAN tourism is
sustainable and inclusive
2.1
Upgrade Local
Communities and
Public-Private
Sector Participation
in the Tourism Value
Chain
2.2
Ensure Safety and
Security, Prioritize
Protection and
Management of
Heritage Sites
2.3
Increase
Responsiveness to
Environmental
Protection and
Climate Change
ASEAN Sustainable and
Inclusive Tourism Development
Strategic Actions
2.1.1 Develop and implement the strategy
and on participation of local communities
and private sector in tourism development
2.2.1 Work with official bodies and
organizations in support of safety, security,
and protection of key destinations in
ASEAN
2.3.1 Work with official bodies and
organizations to address environmental,
and enhance climate change
responsiveness
Implementing Body: ASEAN Sustainable and
Inclusive Tourism Development Committee
2.2.2 Work with official bodies and
organizations in support of the protection
and management of tourism heritage sites.
2.3.2 Prepare a manual of guidelines
of for incorporating environmental and
climate change mitigation, adaptation,
and resilience
ASEAN Tourism Strategic Plan: towards
strengthening ASEAN-wide ecotourism initiatives
Increase Responsiveness to
Environmental Protection and Climate Change
Strategic Directions 2.3.1 Work with official bodies and
organizations to address environmental, and enhance
climate change responsiveness
Improve
workplan on
climate change
and tourism
2016
2017 2018
2019
Update workplan – and
continue dialogue with
relevant ASEAN bodies
and stakeholders
2020
2021
2022
2023
2024
2025
ASEAN Tourism Strategic Plan: towards
strengthening ASEAN-wide ecotourism initiatives
Increase Responsiveness to
Environmental Protection and Climate Change
Strategic Directions 2.3.2 Prepare a manual of
guidelines of for incorporating environmental and
climate change mitigation, adaptation, and resilience
Identify partners among
other ASEAN bodies and
stakeholders for the
preparation of the
guidelines manual
Prepare manual of
guidelines
Conduct workshops on
the implementation of the
manual and monitor
2016
2017 2018
2019
Update manual of
guidelines
2020
Implement recommendations and
monitor
2021
2022
2023
2024
2025
ASEAN Ecotourism Program / Activities
• Theme
ASEAN Without Borders: Roadmap for Strategic
Development of Ecotourism Clusters and Tourism Corridors
PAKSE DECLARATION ON ASEAN
ROADMAP FOR STRATEGIC
DEVELOPMENT OF ECOTOURISM
The Declaration calls for an ASEAN coordinated roadmap
to strategically identify, plan and develop an inter-connected
network of ecotourism sites which are linked to major
overland and river passageways. These ecotourism clusters
and tourism corridors are developed to traverse all ASEAN
nations, transcending borders and wildlife frontiers,
facilitating tourists to travel deep into rural areas and nature
reserves and to experience the essence of ASEAN's
ecotourism attractions. This visionary development will
unlock economic opportunities along overland and river
routes; a major socio-economic initiative to create
employment and uplift communities, revitalize idle natural
resources and transform impoverished rural areas.
Kamsahamnida!
HON. BENITO C. BENGZON, JR.
Undersecretary of the Philippine Department of Tourism and
Chairperson for ASEAN Sustainable and Inclusive Tourism Development Committee
[email protected]