Transcript Messages | (ppt 3.5MB) - Climate East Midlands

Module 6
Climate change messages
How to effectively communicate climate change
to your constituents
Climate East Midlands
Overview
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Introduction
Principles of communication
How your constituents can cut carbon emissions
Examples
Signpost to the experts
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Climate East Midlands
Introduction
• 80% of people believe climate change is
having an impact on the UK right now
• But 40% are doing nothing to reduce energy
use
• You have the power to change this!
• Help people relate larger issues to things they
can see taking place in their communities
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Climate East Midlands
Principles of communication
• Be confident about man-made climate
change
• Be bold about being local
• Speak to people as members of a
community
• Make the issue real
• Live in the now and promote a new
normality
• Be fresh and playful
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Climate East Midlands
Examples
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Climate East Midlands
Examples
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Climate East Midlands
How can your constituents save energy?
No cost measures:
Savings:
Don’t overfill the kettle
Turn appliances off and avoid standby
Switch off lights when not needed
Wash clothes at 30 ˚C
Turn the heating down 1˚C
£7.10 per year
£36.59 per year
£7.10 per year
£11.30 per year
£57.35 per year
£££ saved
Carbon saved
£119.44 per year
519 kg per home
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Climate East Midlands
How can your constituents save energy?
Low/medium cost measures:
• Energy efficient lights and appliances
• Insulation – loft, cavities,
draughtproofing
• Fit thermostatic radiator valves
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Climate East Midlands
Other options for saving carbon
• Walk, cycle or take public transport
instead of using the car
• Purchase ‘green’ electricity
• Install renewable technologies on
homes/businesses
• Cut food miles – promote local food
• Do a home energy check
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Climate East Midlands
Signpost to the experts
• Energy Saving Trust - www.energysavingtrust.org.uk
– Advice Centres: 0800 512 012
• Energy suppliers
• Domestic Energy Efficiency Advice Code of Practice www.goodenergyadvice.org.uk/
• Funding:
– National schemes
– Utility providers - Carbon Emissions Reductions
Target (CERT)
– ADD INFO ABOUT ANY LOCAL FUNDING
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Climate East Midlands